From 0 to 1M Users: Guerilla Marketing for Startups

The geeks are hosting Iris Shoor, co-founder and VP product and marketing at Takipi, a Cloud / BigData startup (still in stealth mode). Iris was co-founder and VP Product at VisualTao, a Sequoia backed startup acquired by Autodesk in 2009. Following the acquisition, Iris served as the Product line manager for Autodesk’s flagship web and mobile product line (AutoCAD WS) - bringing it from zero to 10M users in less than two years.

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On this meetup Iris will share how the app her previous company developed reached 10M downloads with a very limited marketing budget. After a slow start and several unsuccessful attempts to use traditional social marketing they began employing unconventional marketing methods and within weeks our downloads rate and traffic increased significantly.

Key points

• How they increased their presence in the blogosphere (or how to convince hundreds of bloggers to write about your product even though they don’t find it interesting).
• Using your existing users as marketers (creating interesting marketing materials by working together with your users).
• Going global - how they 3X their downloads by localizing their marketing (with a very limited budget and running everything from Israel).

In favor of international guests coming to this meetup, we will hold the lecture and Q&A in english.

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Agenda:

17:30 Registration and networking

18:00 From 0 to 1M Users: Guerilla Marketing for Startups - Iris Shoor

19:00 Q&A with Iris

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This meetup has limited seats available so please only RSVP if you actually intend to show up. If you RSVP'ed and you can't make it, please change you status so that other people can come.