Entrepreneurship Series: Lean Startup 101

“Lean Startup” is more than just a buzzword. It’s a philosophy that provides entrepreneurs – existing and aspiring – with methodologies and processes to minimize failure and increase the odds of success in starting a company.

The premise of the concept is to validate the riskiest parts of your business from the start with market research and testing, allowing entrepreneurs the opportunity to tune their concepts and validate their business model. Besides minimizing the amount of capital required, it also saves time and resources while providing insights into customer behavior. The lean startup methodology further utilizes tangible metrics to inform key business decisions with the ability to pivot and iterate quickly.

Lean Startup methodologies are changing the way all businesses - large and small - are planning and executing. By the end of the class, you’ll understand:

• The principles of the Lean Startup process

• Strategies to collect feedback from potential users

• How to implement lean startup methodologies in your company

• How to build minimum viable products (MVP)

• Specific next-actions to take with your company

A laptop computer is optional. A notebook/tablet to take notes is encouraged.

Related: The next Lean Startup Machine event will likely be June 22-23rd - mark your calendar! Read what Sarah Henry (https://www.meetup.com/Girl-Develop-It-Philadelphia/messages/boards/thread/27295252/0#83995862) and Lindsay Ifill (http://thoughtsonworkandplay.com/lean-startup-machine-changed-my-life/) have said about past events.

About the teachers:

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Yasmine Mustafa founded 123LinkIt in 2009, a blog advertising company in Philadelphia that was acquired in late 2011. Besides coaching both Lean Startup Philly (http://leanstartupmachine.com) events, she used many of the lean startup methodologies to conduct market research, collect feedback, and built a user base. She is working on her second startup, a software/hardware solution to empower safety among women and is implementing the same processes. Yasmine is also the Leader of Girl Develop It Philly which she started to enable her to become a more knowledgeable technology founder. She blogs at myasmine.com (http://www.myasmine.com) and be found on Twitter @myasmine (http://www.twitter.com/myasmine).

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Anthony Gold has been a CEO, board chairman, sales lead, marketing executive, company advisor, startup investor, and engineer. He has run very large as well as small businesses and is a huge champion of lean startup methodologies – requiring any company for which he’s an investor to implement lean startup concepts. In his blog, Anthony’s Desk (http://anthonysdesk.com), he shares his experiences and insights helping both young professionals and seasoned executives in their careers.