Technology and Marketing: From Mind to Map

Imagine you could read your customer’s thoughts on an emotional level or reach them with just the right deal, in just the right location to get them to buy. Technology, and the science behind it, has brought a new level of sophistication to many industries, and marketing is no exception.

Join other girl geeks (and boys!) for an evening of exploration around topics in marketing that leverage new technologies to reach and understand consumers on a more personal level than ever before.

Diana Lucaci, founder and CEO of True Impact Marketing, will be providing an introduction to Neuromarketing. She will explain why one would use brain measurements for insights, what can be accurately measured, and how to get started.

Katerina Juskey, a Neurofeedback Specialist from True Impact Marketing, will be joining Diana to provide insights on the technology behind neuromarketing.

Asif Khan, consultant and founder of the Location Based Marketing Association, will provide a perspective on the state of location based marketing – the techniques and technology, and how they are being applied.

By the end of the night you’ll have a deeper understanding on how technology is helping companies better understand and attract you as a consumer.

May we formally introduce our esteemed speakers:

Asif R. Khan

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Asif Khan is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He currently works as a consultant, educator and speaker to the location-based marketing services community as founder of the Location Based Marketing Association (http://www.thelbma.com/) (The LBMA).

Prior to launching The LBMA, Asif worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, ScotiaBank, and Sears. You can listen to Asif’s weekly podcast - This Week In Location-Based Marketing (http://www.thelbma.com/podcasts/) every Monday at 10am.

An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, and blogs at www.asifrkhan.com (http://www.asifrkhan.com/).

Follow Asif on Twitter @AsifRKhan (https://twitter.com/AsifRKhan) and @thelbma (https://twitter.com/thelbma).

Diana Lucaci

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Diana Lucaci is the Founder and CEO of True Impact Marketing (http://www.trueimpact.ca/), Canada's premier Neuromarketing firm to conduct functional Magnetic Resonance Imaging (fMRI) and Electroencephalogram (EEG) research. Diana also serves as the Canadian Chair for the global Neuromarketing Science and Business Association (NMSBA). Prior to True Impact Marketing, Diana earned her degree in Neuroscience and Psychology from the University of Toronto and excelled in Marketing roles of progressive responsibility, most recently as a Marketing Director with Bell Canada (when only in her 20's).

In the short time from launch, Diana has been featured extensively in the media, including on CBC’s The National, Newstalk 1010, CBC Radio One, Rogers TV and made the cover story of Reader's Digest November 2012.

Follow Diana on Twitter @dianalucaci (https://twitter.com/dianalucaci)

Katerina Juskey

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Katerina Juskey is a graduate of Queen's University and works as an Neurofeedback Specialist with True Impact Marketing (http://www.trueimpact.ca/). Previously she held the position of Biofeedback Coach at The ADD Centre & Biofeedback Institute of Toronto. Kat has also worked as a Neurofeedback Technician at Kingston Institute of Psychotherapy & Neurofeedback. She is passionate about neuromarketing and brain-imaging technology.

SYPA (Stuff You'll Probably Ask)

You: What time do the presentations start?

Us: Doors open at 6:30pm and we aim to begin the discussion at 7:00pm. Before and after the talks, there are opportunities for conversation, and the enjoyment of drinks and hors d'oeuvres.

You: Why is there a $10 charge?

Us: Some months we get help (sponsorship) with food and drink and some months we organize this ourselves. We usually make a small loss, but don't mind, because we're really passionate about the meetup and network.