New York Times says Obama's chance of victory would be an amazing 91% if everyone who's registered actually votes this
year. The key is getting voters to the polls, and we're creating the largest independent get-out-the-vote operation
in the country, working with Workers' Voice. It could win the election for Obama. But we
need to raise $600,000 this week to make it happen. Can
Dear MoveOn member,
This is stunning:
A New York Times analysis
just released calculated that if everyone who is registered to vote actually votes, President Obama has an astronomical
91% chance of winning re-election. 91%!
How? With the same huge turnout of voters we saw in 2008. But will it actually happen? "Unlikely," says
Well, we're going to do something about that—something big that only MoveOn can do.
We're working with Workers' Voice to create the largest independent get-out-the-vote operation in the country. There's
nothing else like it. Because no one else has our 7 million members combined with the enormous resources of the nationwide
Together, using incredibly sophisticated technology that I explain below, we'll boost the number of progressive voters on
Nov. 6. This could truly mean the difference between victory and defeat.
But to make it happen—to keep Romney and Ryan far away from the White House—we need to raise $600,000 this week.
Can you help?
Around election time, you've probably seen those folks with clipboards who go door-to-door, talking to people about the candidates.
Research shows that this face-to-face communication is dramatically more effective than big-budget TV ads. It's by
far the best way to get voters to the polls.
Our approach with Workers' Voice this year uses some rocket science called real-time response targeting, enabling us not
merely to identify voters who might be undecided, but to pinpoint the people who are actually being persuaded and mobilized
by a conversation with our volunteers and then to adjust our targeting to find more voters we can persuade. One canvasser
can now do the work of five.
This is a unique opportunity, because it offers enormous bang for the buck. We'll win votes for far less than ever
before, giving the edge to President Obama and progressive candidates all over the country. Can you help us make this
Thanks for all you do.
–Adam R., Milan, Robin, Emily, and the rest of the team
1. "Obama Would Be Big Favorite With 'Fired Up' Base," New York Times, Sept. 6, 2012.
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