Beyond Growth Hacking: Growth Marketing

What happens when your growth hacking is working and you have reached product/market fit? It’s time to double-up on marketing and operationalize your growth hacking for hyper-growth.

William Mougayar (@wmougayar) is a serial entrepreneur, who started 3 companies, sold 2 and had a long career in marketing. His unique perspective on startup marketing is fresh from 5 years of being in the trenches of startup growth and market positioning. Few people have the breadth of his combined experience in digital marketing and traditional marketing, in large, medium and small companies.

William’s presentation will be followed by a discussion and will cover:

The full stack of marketing. What to do after Product/Market fit. Going from customer development to positioning. Marketing your customers and letting them market you. Linking growth hacking to marketing. How they did marketing at Engagio.
Don’t miss this event, the town hall style discussion following the presentation will be treat!