#HIGHLINEtalks | The Lean Brand | Jeremiah Gardner & Brant Cooper

#HIGHLINEtalks is about supercharging your weekday afternoons with a themed talk, entrepreneurial minds, and lots of free coffee. Come to HIGHLINE (http://www.highline.vc/) for a dose of inspiration and return to your work refreshed and ready for some more hustle.

Jeremiah Gardner and Brant Cooper will explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology (http://leanbrandbook.com/) based on their book, The Lean Brand (http://j.mp/leanbrandbook).

Jeremiah and Brant will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model to discover shared value in all of your brand development efforts. You will be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

[Note: the Toronto launch party (http://www.eventbrite.ca/e/the-lean-brand-with-jeremiah-gardner-and-brant-cooper-tickets-13701297951) for The Lean Brand will be occurring at TWG later in the day]

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Jeremiah Gardner (https://twitter.com/JeremiahGardner) is an author, speaker, lean brand practitioner, and bulldog lover. He helps startups, entrepreneurs and Fortune 500 organizations reframe the way they think about brand innovation, culture, and leadership. He is a sought after speaker, and has been featured in several media outlets including Lifehacker, The Guardian, Branding Magazine, and SayDaily.

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Brant Cooper (https://twitter.com/brantcooper) helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur, and is a sought after speaker, startup advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. As the Co-Founder of Moves the Needle Group, Brant has worked with thousands of entrepreneurs across the globe, including advising the innovation practices of leading companies such as Qualcomm, Intuit, Capital One, Pitney Bowes and 7-11.