Repeatable Remarketing Results Revealed

In January, I made the prediction that 2012 will be the year that behavioral marketing (http://en.wikipedia.org/wiki/Behavioral_targeting) takes off. I still believe this.

It's time to move beyond advertising just based on keywords or specific websites. We can now advertise based on the customer's actions.

http://photos1.meetupstatic.com/photos/event/3/a/9/0/event_103334992.jpeg

Even with a small budget, you can do Google AdWords Remarketing and start getting anyone that has interacted with you to come back again. This results in sales or increased leads.

It works. We've been proving it.

http://photos3.meetupstatic.com/photos/event/3/a/0/e/event_103334862.jpegThankfully, a buddy of mine agreed with me and has tested it even more than I have! He told me that he has some great testing results and I twisted his arm to present them to everyone in my meetup.

Some of you already know Chris Easler (http://www.linkedin.com/profile/view?id=65489894). He's the owner of Echo Internet Marketing (http://echointernetmarketing.com/about-us/), a full-service Internet marketing company in Asheville. He also owns his own e-commerce business. (My kind of guy.)

His presentation will show exactly how Behavioral Marketing can be done with Google AdWords Remarketing (http://www.youtube.com/watch?v=k6dTtcYBBFI). But more than that, he'll show what's working for his clients.

This is a hot topic, that most don't know much about. I look forward to learning more from Chris and seeing how we can put his observations into practice in our business.

I hope you feel the same.