Green Lane, PAUSA
November 7, 2012
No answer yet
One of the many challenges facing the healthcare industry is connecting with patients to learn their needs, conerns and habits. My intent is to learn what is (and isn't) motivating patients and how Captology can be used to help them become healthier. I would like to learn more about Habit Design, Captology & how it can be used in the health care industry.
I am new to this concept of habit development so I don't have a story to share. I can share that the economic & governemental pressures facing a Global Healthcare company, Merck/MSD, have pushed us to working smarter & leaner. In that sense, we have had to develop new habits to perform our daily work & processes but never thought of this challenge as developing a new habit. Very interesting cocept that is related to Change mangement.
I am not at liberty to volunteer anyone from my company at this point. Perhaps this opportunity can be pursued in the future.
This may be an opportunity to discuss with my company for the future.
Hello! I work for a large pharmaceutical company and I am researching ways to improve the patient experience.