Scalding @ Tapad: gaining consumer insight from billions of data points

(cross-posting with the NYC Cascading Meetup - https://www.meetup.com/Cascading-New-York-Metro/events/220974083/ ) (https://www.meetup.com/Cascading-New-York-Metro))

Not everyone may be using Scalding, but if you're not - it's absolutely worth a look, and this should be a good session.

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Please join us at Tapad to meet with other Scalding / Cascading users (and others that are just interested in learning about Cascading/Scalding).

Our speaker for the evening will be Toby Matejovsky, Director of Engineering at Tapad. Toby will discuss how Tapad creates data pipelines with Scalding, leveraging billions of data points, to deliver cross platform advertising and analytics to Tapad's growing list of customers.

Scalding is an extension to Cascading that enables application development with Scala, a powerful language for solving functional problems. A Scala API for Cascading, Scalding provides functionality from custom join algorithms to multiple APIs (Fields-based, Type-safe, Matrix) for developers to build robust data applications. Scalding is built and maintained by Twitter.