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Talk the Talk to Get it Done: Transformational Marketing for Healthcare

Grad Conn, Central Marketing Organization Lead at Microsoft, will be joining us on Tuesday for a unique presentation on Transformational Marketing and how to apply it in the healthcare industry. Whether your customers are providers, payor, not for profits, or consumers you will get fresh perspective on how to effectively market solutions and services.

Grad has a background that combines deep industry experience in packaged goods, education, software, loyalty, and healthcare with deep functional experience in brand advertising, direct marketing, software development, and digital media. He is an entrepreneur with a few start ups under his belt, and was an integral member of the team that launched HealthVault at Microsoft.


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  • Pamela

    The topic wasn't quite what I expected but Grad did a good job presenting, despite the technical problems. Substantial did an outstanding job hosting!

    April 16, 2014

  • Lynn P.

    Approx 30-40 people of very eclectic backgrounds from attorney to web designer to physician and a handful of sftw developers. Grad Conn's talk provided perspective on MSFT current mktg atrategy wrt healthcare. The future is not about wearable Dx gadgets it's about making health data accessible - esp to providers - through PT portals . The "big idea" is to make the PT health dats dossier available and accessible for pt to share with providers just in time. It can accelerate care and serve as a comprehensive, portable health hx.

    2 · April 16, 2014

  • A former member
    A former member

    Hello all, it was a great meet up and I learn a ton from Grad! Just a side note: Data Management Association of Puget Sound is hosting a Health IT conference on 5/14 at Pan Pacific. Our goal for this event is to share and showcase the best practices and innovations healthcare and research data management. Hope to see you there too!

    2 · April 15, 2014

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