Hoboken Biz Rainmakers Event

“Leverage Digital Media to Build a Compelling Online Brand.”

Panelists:

• Karen Livecchia (http://www.linkedin.com/in/karenlivecchia/en), Publishing Consultant & Development Editor. Eat Sleep Books.

• Julbert J. Abraham (http://www.abrahamglobal.com), LinkedIn Marketing Expert. Managing Partner, AGM.

• Rich Campanaro, (http://www.njadvancemedia.com/us/team/) Director of Client Marketing Strategy, NJ Advance Media.

• Vikram Rajan, (http://phoneblogger.net/about-us/) Co-Founder, PhoneBlogger.net.

Moderated by: Ethan Chazin, President and Founder, The Chazin Group LLC (http://www.thechazingroup.com/)

In today’s always connected world, outdated 20th Century PUSH marketing and aggressive sales strategies are no longer sufficient to promote your products and services.

Simply stated...people HATE being sold to. We don’t trust advertising, demonstrate little customer loyalty, and ignore most of the messages they’re bombarded by.

We choose who we want to have relationships, and dictate the terms of how we engage with the organizations we want to interact with.

Consumers DEMAND you build relationships with them, offer solutions to their problems, and solve the world’s problems.

However, many obstacles prevent organizations from gaining and maintaining their client's trust: business rating services, name-your-own-price models, user forums, employee rant sites, social media, citizen brands, internet to do comparative shopping, social corporate responsibility, and business ethics.

People DEMAND you earn their trust before they commit to you and your organization.

In this climate of hard-fought client loyalty and challenges to obtaining repeat business, it is critical that you build and maintain a compelling brand for competitive advantage in an online world.

Learn from our panelists the strategies and tools at your disposal, to become a digital media star as you build a powerful brand online. Learn the resources you can leverage immediately to most effectively position your products/services, organization, and yourself.