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Promoting Post Launch: Everlane, Lyft, and TR on how to grow your user base

Hey San Francisco! Huge Events are back and this time with monthly events for 2014. Come join us for a beer and good talks.

Everyday entrepreneurs are making beautiful, innovative products that could change the world, yet most startups end up failing shortly after launch. It doesn’t matter how good your product looks or how useful it is, without an effective marketing strategy you won’t be able to reach new users or grow your company.

Join Huge, Lyft, Everlane, and TaskRabbit as we discuss crafting a voice unique to your brand, identifying innovate marketing opportunities, evolving post-launch, and successful marketing strategies to grow your users from 5 to 5,000.

Drink tickets upon arrival!

About the Speakers:

Michael Preysman, Founder & CEO, Everlane

Michael Preysman is the founder and CEO of Everlane. Prior to starting Everlane, he was an investor at Elevation Partners for both their New York and Menlo Park offices investing in media and entertainment companies. 

Michael enjoys sitting at the intersection of design and technology. He graduated from Carnegie Mellon with degrees in Computer Engineering and Economics.

Adam Fishman, Director of Growth, Lyft

Adam Fishman is the head of Growth for Lyft, the fastest growing ridesharing platform in the country. His team oversees all driver and passenger acquisition efforts as well as leading activation, retention, and engagement. Their goal is to blanket the world in pink mustaches!

Prior to Lyft he held various analytical marketing and conversion-focused roles at consumer companies such as Shutterfly, Kodak, and Expedia and did a brief stint in the advertising world. Also, he wants everyone to know that he's hiring!

Jamie Viggiano, Head of Marketing, TaskRabbit

Jamie is TaskRabbit’s head of marketing, overseeing brand strategy and development. Before joining TaskRabbit, Jamie was in charge of marketing for Humedica, a venture-backed healthcare data analytics company. Prior to Humedica, Jamie worked at Johnson & Johnson in several different roles, including Business Development, Strategic Planning, Marketing and Sales. During her six years at J&J, she received “Infinity Cup” honor for her outstanding sales performance and was awarded The Standards of Leadership Award twice for her business development work. Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania. 

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  • Eric S.

    Hi gang. Marketing guy and unwitting carnival barker. Looking forward to harvesting some high-end brains.

    January 24, 2014

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