Hull Digital Developer Group - March Meetup

Location: Fudge cafe restaurant (http://www.fudgecafe-restaurant.com/)

Date: 8th March
Time: 6:30pm

Firstly, a huge thanks to KC for sponsoring this MeetUp and the wonderful Rosie at Fudge is going to be providing drinks throughout the evening*. The drinks money will be limited to beer and soft drinks. Don't forget you can also buy snacks, or a meal on the evening, the food is highly recommended, so go for it!

The event will be held in the upstairs area of Fudge, so please go straight up.

Who will be talking?

Steve Bell - KC

Steve Bell is going to talk about Lightstream and how the project is going.

Marc Towler

About Marc

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Marc is a freelance PHP developer that has spent 2 years working with various technologies and is passionate about learning new ways to improve how he builds applications.

The Talk

Open Source, the way forward?

Open Source Software, once regarded as pointless is now becoming a trend in software development. The talk will cover what is open source, why you should bother contributing, benefits of using it and what big names there are. The talk will be an introduction into open source software but should leave you wanting to try it a bit more.

Gareth Hanson and Dave Foy

About Gareth and Dave

Gareth Hanson and Dave Foy are 'Woof', a friendly Hull-based online marketing consultancy with a combined 20+ years experience in web design and online marketing. Woof provide a bespoke digital marketing consultancy service for a small select group of clients, as well as running their own internal online marketing projects.

Both Gareth and Dave are never far from a cup of tea, and collectively hold the current Olympic World Record for 'Tea Bag Mountain Building', a record unlikely to be challenged in the near future.

The Talk

The Importance of Google Analytics: How To Set and Forget

You've no doubt heard of Google Analytics. It's likely that you routinely add Google Analytics tracking code to your websites. However, it's equally likely - as a developer - that your interest and involvement probably ends there.

The fact is, correct analysis of the data that analytics provides can make the difference between wild success or dismal failure for a web-based business. Even if you don't have a vested interest in your clients' businesses, someone else most definitely will, at some point in the future.

We'll demonstrate why it's so important to have "correct set-up of Google Analytics" as a key item on your developer checklist. We'll show you how to correctly set up Google Analytics and avoid common pitfalls. You'll be able to 'set and forget', confident that your client (or 3rd parties working with your client) in future will have access to the right historical visitor data, so crucial to making business success decisions.

We'll have the normal great chat and networking before and after the speakers. The talks will be commencing at 7pm.

See you there!

John

*Until the cash runs out