It's Never Too Early for Content Marketing

Each month, Content Conversations hosts a speaker or panel discussion around a topic relevant to the future of content marketing and publishing.

On July 10th we are excited to host Ariel Finkelstein, Co-Founder and CEO at Kampyle, and Gilad Komrov, VP Sales & Marketing, EMEA at Clarizen, in a panel moderated by Daniel Cohen, General Partner at Carmel Ventures, to hear firsthand about startups investing their limited resources of money, people, and time in content marketing. Why is it important? Where to start? How to translate it to measurable ROI? What mistakes to avoid?


About our speakers:

Daniel Cohen, General Partner, Carmel Ventures

Daniel Cohen is a General Partner at Carmel Ventures, specializing in  Consumer Internet, Digital Media and Software-as-a-Service investments. He  joined the firm in April 2013 after 11 years at Gemini Israel Ventures. At  Gemini he invested in various companies including SupportSpace,,  Outbrain, Watchdox, Massive Impact, and Eyeview. Daniel began his career as   a SW developer and product manager in a few Israeli high-tech  companies. In   his last position he ran strategic marketing for Commtouch (NASDAQ: CTCH). Danny has a BA in computer science and psychology from Tel-Aviv University and an MBA from INSEAD.

Ariel Finkelstein, CEO, Kampyle

Since co-founding Kampyle in 2007, Ariel has overseen significant growth in    revenues, client base and staff. Ariel has built Kampyle into a company with a    constantly expanding value proposition and more than 65,000 customers. He  currently heads Kampyle’s positioning, thought leadership & go-to-market  strategy. With extensive experience developing and successfully fine-tuning  the SaaS business model for Kampyle, Ariel has become a sought-after  speaker and recognized expert in the SaaS industry. Until today, Ariel has helped and advised over 500 SaaS companies from around the world. Ariel founded and heads the IGT “SaaS Business Challenges” Forum and, since 2010, also runs his own SaaS lecture series “The 10 Laws of Building a SaaS Company in Israel”, which is documented on Kampyle’s SaaS Business Forum. Sharing his own knowledge and inviting international industry leaders, these SaaS lectures are geared to Israeli start-ups and expansion-stage companies enabling them to better face and deal with many of the business challenges facing SaaS companies.

Gilad Komorov, VP Sales and Marketing EMEA, Clarizen

Gilad brings with him over 10 years of experience in Inside Sales, Online Sales  and Business development. Gilad is responsible for Clarizen's business activity  in the EMEA region with global responsibility over sales operations and online  marketing.  Prior to Clarizen, Gilad spent over 9 years at LivePerson (NASDAQ:  LPSN) where he held several positions in Sales and Business Development. In  his last role at LivePerson, Gilad was the head of the SMB business unit, which  was responsible for over 8,000 of LivePerson's customers and contributed over $25M to LivePerson's annual revenues. Gilad holds a B.A. in Business Administration from the Interdisciplinary Center, Herzliya and an Executive MBA from the Kellogg-Recanati program at Tel Aviv University and the Kellogg School of Management.



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  • Neta W.

    @guy, who does product and marketing for you? it should not be too difficult for someone with that background as "telling story" is what they do anyway. CM is just taking the stories that were told in brochures, success stories and white papers 15 years ago and serving them in a different way.

    July 11, 2013

    • Guy M.

      Hi Neta, i do. my problem is less the content writing, rather efficient distribution. i would be happy to pick your brain offline, will reach out in linkedin, thx

      July 11, 2013

    • Neta W.

      Sure :-)

      July 11, 2013

  • Guy M.

    Shiri/someone else - are the slides available anywhere? thx,

    July 11, 2013

  • Alex R.

    Thanks for a great meetup!

    One of the discussion point was "what is more important Quality or Quantity"- although I am not from the content marketing arena, I believe that the answer to this question is a bit more complex than just one or the other. Obviously, both parameters seem to be important but when we are forced to choose due to limited resources (btw, this is a real pain-point and a vacuum for a startup idea...) I believe the answer should be based on what is the most important goal we're trying to reach. As Ariel Finkelstein presented, our main goals for content marketing are Leads, SEO, Brand Awareness. I believe that each of these goals will probably require a separate and different combination on the scale between quantity<-> quality

    As I said I am not a content marketing guy so this is just my 0.02 cent :-)

    1 · July 11, 2013

  • Jacob N.

    Important point I took... start small with content marketing and build as you grow. But it's important to recognize your strengths/weaknesses. Good communication is not just great writing. It's also nuanced culture insight into your market. Authenticity is important, but does NOT require you to be the one who actually sits down to write. How often do politicians have speech writers? How many great autobiographies have you read that were not actually written by the person? Money is a factor. Start small, but start intelligently.

    July 11, 2013

  • Eran M.

    Thank you for an intersting meeting, and generous hosting :)
    Looking forward for next meetups

    July 11, 2013

  • Guy M.

    I would have liked something more hands on like a startup case study, not just high level "go write" motivation. And what Clarizen does is impressive but almost irrelevant for small startups

    1 · July 10, 2013

  • Jacob N.

    Good presentations. Straight forward. Very good discussion afterward. Good food (always important around dinner time). Thanks!

    1 · July 10, 2013

    • Dan

      True! and food is indeed always important to keep ppl renew energy. Kudos.

      1 · July 10, 2013

  • Dror G.

    Great Job guys, looking forward to the next meetup.

    July 10, 2013

  • Dan

    Thank you for a great event :-)
    Love to connect to companies and people that are interested in swiftly promoting their brands and tech - marketing and online media campaigns or are active in the business
    I'm at Marketing [at] QleeQ [dot] com ([masked])

    July 10, 2013

  • josh

    anyone driving from the azrieli towers area?

    July 10, 2013

  • Jean M B.

    content relation , co branding,new media, new campaigns [masked] :-)

    1 · July 9, 2013

  • eti


    June 23, 2013

  • Mohammed B.

    I'm Mohammed Bitar, The Arab sector manager at the UK Israel Tech Hub, British embassy, we see a very high potential in the content area specially in Arab countries...
    I am looking to find potential partners to achieve our believes and so to learn .

    2 · June 11, 2013

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