Gamification – The Power of Gameful Design
Video games are a big part of lives, they are affecting our lives in many ways, some unexpected. One of the most intriguing and controversial ways is called Gamification. In this lecture I will explain what Gamification is, present some examples for it and talk a bit about game design theory to allow you to understand how you can use insights from game design theory in applications that are not games.
Founder and VP of business development in Jivy Group, a development house for startups. Founder and partner in Playful Shark, an Israeli Video games development studio. PhD student researching video games history in the Science, Technology & Society program in Bar Ilan University. Lecturer at the Midrasha School of Art, Beit Berl Academic College, Kibbutzim College of Education and Recanati Business School, Tel Aviv University. Active and founding member in GameIS, the digital games industry association in Israel.