addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrosseditemptyheartexportfacebookfolderfullheartglobegmailgoogleimageimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Localization at Startups

By popular request, this SF Globalization panel discussion will be repeated in the South Bay!  Many thanks to Eva Gross of LiveCareer for organizing and moderating both panels, and to Katell Jentreau of Box for hosting. The panel will not be webcast, but our hosts will attempt to record it.


When startups think about going global, they might be faced with different challenges than larger, more established companies: Do they have an international strategy? Internationalization or localization expertise in-house? What is the budget? At what stage in their development as a business should they go global? Who drives and supports the decision to go global?

A panel of localization managers from Bay Area startups will share their thoughts and recommendations on building a successful localization strategy for startups. Topics include:

• The role of Localization Manager within a startup

• Effective global content strategies for startups

• Localization tools and processes

• Placement/support of localization within a startup

• International Product Management


Mark Bulmer has worked in consumer internet for the past 10 years in the USA and Europe. This has been with a strong focus on Localization and International Product Management for Communities and Search products. It has involved bringing large-scale products to global audiences at a number of leading brands –, Wanadoo, Yahoo!, Flickr, and

Catherine Porter has worked in international market development, business development, and consumer growth for more than 15 years in a variety of Internet companies. She is currently responsible for international optimization of current ex-US markets and international expansion at OpenTable. Catherine has lived in Japan three times during her career and speaks Japanese fluently.

Katell Jentreau started her career as an English-to-French translator, and has been working in localization for 15+ years, both on the vendor and client sides. She is currently responsible for all globalization work at Box, one of the leaders in enterprise cloud-based collaboration platforms, based in Los Altos, CA. In 2013, Katell also joined the board of the Women in Localization, an organization dedicated to promote professional development, networking and continuous education among its rapidly-growing membership.

Eva Gross (also moderator and organizer of this panel) leads localization at LiveCareer, helping launch LiveCareer's core products into global markets. Prior to joining LiveCareer in September 2013, she worked at Apple and Language Automation, Inc. Born and raised in Germany, Eva is fully bilingual in English and German, and earned her Master Degree in Translation and Localization Management from the Monterey Institute of International Studies in 2010.

Topics and ideas raised by participants from Pinterest and Eventbrite at the last panel in San Francisco may also be reintroduced to the discussion.



Admission is free for IMUG members and Box employees, and $5 for all others. IMUG membership is only $20 for the first year, $15 for annual renewal, or $100 for lifetime membership. Click here to join, renew or pay a single non-member event fee via PayPal. Cash and checks also accepted at our events.

Please RSVP via Meetup by 5 PM the Monday before the event to help IMUG and our hosts prepare badges for you in advance. After that time it's still OK to RSVP right up to the last minute, as that will help us ensure enough seats for everyone!

There will be no live webcast, but our hosts will try to record this panel. If this recording is successful and approved, we will post a link here. Everyone who has RSVPed and subscribed to Notifications will receive an email with that information.

Many thanks to Katell Jentreau and Box for hosting this talk in Los Altos! Please note that parking is on the street. There should be many spaces along El Camino Real and adjacent side streets.



The Twitter hashtag for IMUG events is #IMUG408, honoring Silicon Valley's main area code. Yes, we'll be in 650 this month, which used to be 415. It's still 408! :-) Follow @i18n_mug:

Join or login to comment.

  • IMUG

    The video of Localization at Startups is now available:

    Many thanks to our panelists, and to Eva Gross for organizing and moderating!

    2 · April 24, 2014


    Very insightful. Great personal experience share from the panel.

    1 · April 18, 2014

  • lucas

    So many known faces going! Unfortunately I cannot make it this time

    April 11, 2014

  • Sugimoto

    PLEASE notify me if and when the recording is posted!

    April 10, 2014

  • IMUG

    There will be no live webcast, but our hosts will try to record this panel. If this recording is successful and approved, we will post a link here. Everyone who has RSVPed and subscribed to Notifications will receive an email with that information.

    April 8, 2014

  • IMUG

    Meetup does not make this clear, but comments here are emailed to everyone who has RSVPed to the event. Many members have objected to this, but the only way to turn it off is go to the Conversation area of each event and click the Notifications button. Please use this area only for questions and answers related to getting to this talk, or about accessing the video later if we're able to record it. ---Joe

    March 28, 2014

  • Fabiano C.

    Will you make this available online for the sad souls who cannot make it there?

    February 24, 2014

    • IMUG

      Thanks for wanting to join us in spirit! Still working out the details of this event. We'll let you know as soon as we know.

      1 · February 24, 2014

    • Alex H.

      I'd also like to have recorded videos.

      1 · March 13, 2014

  • mesha_hampton

    I'd definitely love to join this but can't. So anything available online would be fabulous!

    1 · March 6, 2014

Our Sponsors

  • Adobe Systems

    Hosts IMUG events at the Adobe towers in downtown San Jose, CA

  • Box

    Hosts IMUG events at Box HQ in Los Altos, CA.

  • Facebook

    Hosts IMUG events on the Facebook campus in Menlo Park, CA.

  • Google

    Hosts IMUG events at the Googleplex in Mountain View, CA

  • Groupon

    Hosts IMUG events at the Groupon offices in Palo Alto, CA.

  • LinkedIn

    Hosts IMUG events in Mountain View and Sunnyvale, CA

  • PayPal

    Hosts IMUG events on the PayPal campus in San Jose, CA.

  • Twitter

    Hosted a special San Francisco IMUG event, April 2012.

  • Yahoo!

    Hosted IMUG events at the Yahoo! campus in Sunnyvale, CA, 2011 - 2013

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy