The Future of Global Online Marketing: Localization Workflow and Optimization

Networking 6:30-7:00 PM, and after the talk as time allows

IMUG maps and directions: http://www.imug.org/google/

No webcast. If recorded and released, we will post links in the comments below and in the imug.org archives (http://www.imug.org/events/imug-2015-events.htm)

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Multinational online marketing requires a fine balance between content and workflow optimization. Successful international companies strive to accelerate translation of online marketing into multiple versions of each language to test, revise and retest in order to determine the most effective translation and localization for their target audience. Scalability becomes a challenge as the number of iterations in each language increase as a multiple to the number of target markets. As such, the iterative nature of content optimization must be paired with efficient and streamlined workflow to be sustainable over time.

In this presentation, we discuss our approach to helping our customers overcome these challenges. Our company, One Hour Translation (https://www.onehourtranslation.com/), provides clients with hassle-free, end-to-end solutions to quickly and reliably translate, host, manipulate and advertise web content. Through our global network of professional translators, we empower multinational marketing experts by ensuring that the right message is reaching the right audience.

Lior Libman is a co-founder and president of One Hour Translation. Lior holds a Ph.D. in Neuroscience and an MBA. As part of One Hour Translation global expansion, Lior recently moved to the US to head One Hour Translation US operations.

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