The Global Content Experience

Networking 6:30-7:00 PM, and after the talk as time allows.
IMUG map and directions: http://www.imug.org/adobe
Webcast: RSVP, then contact us (https://www.meetup.com/IMUG-Silicon-Valley/message/?recipientId=11534644) to register for remote access.

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Customer experience increasingly comes down to content. The confluence of e-marketing practices now embedded in mainstream marketing management includes PPC, SEO, social/paid social, blogging, syndication, e-mail automation, landing pages, funnel design, and more. CMOs seek to free these activities from organizational silos, bringing them into an orchestrated program that bolsters the virality of content, achieves optimal ROI, and meets the full potential of the content experience. Meanwhile, hypermobility among companies and consumers has raised expectations for branding and message consistency across countries, languages, and cultures. Global companies must extend online presence to dozens of local languages. Content programs must follow. This talk unravels the ramifications of content-based marketing and global customer experience, drawing on data from 2,407 prominent websites, 100 online languages, and 195 countries, from CSA Research.

Ben Sargent is a Content Globalization Strategist and a member of the executive team at Common Sense Advisory (http://www.commonsenseadvisory.com/). He has worked in the language services industry since 1989, serving in operations, consulting, and marketing roles at companies such as Lionbridge, iXL, Bowne Global Solutions, and International Communications. He also helped to found and manage several venture-funded high-tech start-ups.

In his work at Common Sense Advisory, Ben’s primary focus areas are website globalization, translation management systems, and content management technologies. He also consults for Global 1000 brands and global technology vendors.

Ben has written articles and white papers on multilingual publishing and been a regular speaker at conferences and seminars in Asia, Europe, and the Americas. He has lived in France, and has recently traveled to China, Canada, and Western Europe. Ben has formally studied French, and earned a degree in Music Theory and Composition in 1983.

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Admission is free for IMUG members and Adobe employees, and $5 for non-members. IMUG membership is only $20 for the first year, $15 for annual renewal, or $100 for lifetime membership. (At this time we are not charging for remote webcast attendance, but please support IMUG if you find these events useful.) Click here to join, renew or pay a single non-member event fee via PayPal. Cash and checks also accepted at our events. http://www.imug.org/imug-membership-and-event-fees.htm

Please RSVP via Meetup by 4:30 PM two days before the event to help IMUG and our hosts prepare badges for you in advance. After that time it's still OK to RSVP right up to the last minute, as that will help us ensure enough seats for everyone! http://events.imug.org/

Adobe® Connect™ webcast: If you can't make it to downtown San Jose for this event, please join us via your browser. The url is different every time. RSVP and then contact us (https://www.meetup.com/IMUG-Silicon-Valley/message/?recipientId=11534644) to register. We are not charging for webcast access at this time. (Recording is subject to speaker approval, and will be announced after the event if available.)

Many thanks to Dr. Ken Lunde, Janice Campbell, and Adobe Globalization for hosting IMUG! For maps, detailed directions, restaurants and more, see http://www.imug.org/adobe/

The hashtag for IMUG events is #IMUG408 (https://twitter.com/search?q=%23IMUG408&src=tyah), honoring Silicon Valley's main area code. Follow @i18n_mug: http://twitter.com/i18n_mug

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