Building your personal BRAND and REPUTATION

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Building a modern career can be a complex puzzle. With portfolio careers more common is it time for you to work on your personal brand for business success? It's no longer what you do but how you do it and who are you are that matters. In this presentation Kirsteene Phelan will explore key ways to build a personal brand and refine your reputation collateral.

About the speaker - Kirsteene Phelan

Brisbane born but Melbourne made, Kirsteene Phelan spent her early career in film and music before jumping into running her own handmade jewellery business from 2007 - 2011. The label grew quickly from a small market stall to being retailed in 90 outlets across Australia and New Zealand. A chance meeting with some talented Etsy employees led to Kirsteene being hired as Etsy’s Australian Community Manager - the company’s first hire in the Southern Hemisphere. Kirsteene now manages Australian Communications for Etsy.

She is passionate about women in business, microbusiness and creative commerce in Australia. She loves brightly coloured tights, trawling the world for vintage jewellery supplies, running and leopard print.

About Etsy

Etsy is an e-commerce website focused on handmade or vintage items as well as art and craft supplies. These items cover a wide range including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. Many individuals also sell craft supplies such as beads, wire, and jewelry-making tools.