"Social Media and International Marketing for International Trade" Meetup

Import Export Center's "Social Media and International Marketing for International Trade" & International Business Networking Event

Import Export Center is committed to connecting professionals in areas of Import/Export, including any other international trade & commerce in the U.S.A.

Import Export Center provides thoughtful forum that encourages and facilitates exchange of business ideas and resources, with hopes it would help our members overcome the ever-growing pressures and barriers in today's International Marketplace.

In conjunction to the Social Media Week (http://socialmediaweek.org/), offering a series of interconnected activities and conversations around the world on emerging trends in social media across all major industries, we will cover Social media and international marketing for international trade.

Date : Wednesday, Feb 15th, 2012, 630-9pm
Location : Arctica Bar, 384 3rd avenue(Between 27th and 28th street), Lower Floor, New York, NY 10016 (For the direction, please visit http://bit.ly/upqoqJ )
Fee : $10 at door (including one free drink)

• Please support the venue. All night happy hour, Drink/food available starting from $4 for the selected beer, $6 for cocktail/wine

6:30-7:00 pm Pre-networking
7:00-8:20 pm Presentation

• Ruth P. Stevens, "Social Media for International Trade: What’s Real, and What’s Working Today"
• Thaddeus B. Kubis, "International Marketing: The Short List to Success"
  8:20-9:00 pm Post-networking

"Social Media for International Trade: What’s Real, and What’s Working Today"
Ruth P. Stevens

Everyone’s talking about social media, but what should you really be doing with it? Come hear B-to-B marketing expert Ruth P. Stevens cut through the hype and share four strategies for how you can use social media channels to build your brand, generate leads, solve customer service problems, and gain market insight.

In this fast-paced session, you will learn practical techniques for how to choose among the myriad social media options, and what steps to take to apply social media to your existing marketing program. We will cover the “Big Three” B-to-B social media—LinkedIn, blogging and Twitter. And a hard-nosed approach to deciding what to do about Facebook. At the end of the program, you will have a set of reasonable approaches to determining the optimal social media strategy for your business, plus a specific set of metrics for assessing the business value of the social media program you choose.

You will learn:

our strategic approaches to determining the value of social media for your business The essential elements of a top-drawer LinkedIn page How to manage your social media program with minimal resources What to ask yourself about Facebook’s value in your market Your action plan for social media success Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org (http://blogs.hbr.org/cs/2010/07/why_buying_marketing_data_is_l.html) and Biznology (http://www.biznology.com/2011/11/testing-for-b-to-b-marketers-how-hard-is-it/). She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York (http://www.dmcny.org/). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers (http://www.maximizingleadgeneration.com/), and Trade Show and Event Marketing (http://www.amazon.com/Trade-Show-Event-Marketing-Promote/dp/0324206240/ref=sr_1_1?s=books&ie=UTF8&qid=1322146238&sr=1-1). Ruth serves as a director of Edmund Optics, Inc (http://www.edmundoptics.com/). She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com (http://www.ruthstevens.com/).

"International Marketing: The Short List to Success"
Thaddeus B. Kubis, President, NAK Integrated & Chief Media Convergence Evangelist, The Institute For Media Convergence

Thad will present an engaging presentation that will cover the top three: “things you need to know” regarding developing an international marketing program. Sub topics will include a brief overview of emerging technologies and an interactive questions and answer segment.

Thaddeus B. Kubis and NAK Integrated is an internationally known and acknowledged expert in cross-media marketing and integrated programs that include emerging technologies. Marketing tools like SMS, blogs, social media, mobile marketing and others are linked to traditional media to provide a high conversion to sales rate, ROI, accountability and measurement are key elements of each program.
Thad has developed program for such worldwide giants as: JP Morgan. Heidelberg, Air France, Xerox as well as programs that cover such verticals as Corporate services, manufacturing, travel and leisure, financial services, education and medical manufacturing.
Thad is an Integrated Marketing Certification Instructor for the DMA and speaks monthly on the topics of Integrated Marketing, Trade Show Strategy, Global Marketing Strategies and Media Convergence.
Thad is also the Chief Evangelist for the Institute for Media Convergence ( http://www.tifmc.org ) a very active blogger on the subjects of integrated marketing, media convergence, marketing services/publishing and on emerging technologies for the marketing and creative communities.
If you are interested in presenting, sponsoring at any of our Meetup or have any question, please email at : jayden.lee@inlabpacific.com