How to Use Podcasting to Create Content and Drive Inbound Leads

Hacks and tips based on real world cases.

Podcasting is like the weather… everybody talks about it, but not many people do anything about it. Sure, increasingly more of us listen to podcasts for information and entertainment, but is there really a place for them in our marketing mix? Is it really possible to build an audience and a lead database big enough to create podcasting ROI?

MicroFame Media CEO Michael Schein believes you can – based on experience.

The content marketer, podcast producer, and Inc Magazine writer has distilled a number of powerful hacks that have helped companies achieve substantial business results through this emerging medium. Using case study examples, he’ll show you how to make podcasting one of the most effective and efficient weapons in your inbound marketing arsenal.

In addition to tips for determining your podcast focus, you’ll learn...

· A simple framework that can help you save 10 hours a week on lead gen

· Techniques for combining online and offline marketing for fast growth

· How to use digital technology to connect with anyone you want to meet

Can't make it? Attend via Google+ Hangout Click Here (https://plus.google.com/events/c1vjed43lafccev8m9b98jiuq0k) to join the event. It will go live around 6:30pm.

Michael Schein is the CEO of MicroFame Media, a content marketing and strategy agency that turns organizations into recognized authorities in their fields for the purpose of generating new business online. He has created or facilitated the production of content for companies such as LinkedIn, The Medici Group, TESLA, Inc., SEER Interactive, Interiors by Steven G., TEND Strategic Partners, Magento, Vitalyst, Arise Virtual Solutions, and Citrix. He writes a weekly column for Inc, and is a contributor to Fortune and The Huffington Post.