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#InboundTO 4. What Your Brand Needs: Voice and Visibility

  • Apr 18, 2013 · 6:00 PM
  • BNOTIONS office

Inbound Marketing Toronto is a monthly meetup group that focuses its discussion on hot topics within the world of Inbound Marketing. It brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals.

The meetup starts promptly at 6pm and lasts two hours.


Topic: What Your Brand Needs: Voice and Visibility

Description: how branding, design, video marketing, and public relations can give your brand a differentiated voice and widen its reach within your target market

Format: 15-30 seconds introduction from each attendee, four presentations, q & a, and networking



Alex Rascanu, Marketing Manager at Powered by Search: "Inbound Marketing: Don't buy your customers' attention. Earn it."
Khalid Mokhtarzada, Partner at Pixel Dreams
Shelley Pringle, Principal at Polaris PR: "
Voice and Visibility in Media Relations or How to get media coverage for your business without resorting to bugging or begging or looking like a fool"
Derek Rider, Business Development Director at Media One Creative: "1. Using video as a tool to increase engagement in a campaign. 2. A 'structured and strategic approach to video. 3. Allocating budget - finding the sweet spot between investing in creative and production  vs. media buying"


On Twitter: #InboundTO


RSVP early to reserve your spot for the meetup.


Join or login to comment.

  • Katie H.

    Too agressive with the number of speakers in the 2 hour time period. Maybe have one speaker and then the rest an open discussion. Also for the first two speakers they need to have a presentation that answers the "So What" as opposed to relaying information a lot of people already know. Don't know about the last two, as I had to leave before they had their chance to speak.

    April 19, 2013

    • Ryan P.

      This was my first time attending an Inbound Marketing meetup and I'd have to say many of my opinions are resonated in this thread. I realize the presentations are assembled by the specific speakers but, instead of spending time mentioning the large-scale clients on their rosters, I'd prefer to hear WHY the agency is working with them (aka. spend less time telling me that you're awesome and more time showing me what makes you awesome)

      I'd consider going back to a couple more to get a more even opinion but, if the rest are like this one, I don't think I'd return.

      Also, just to mention two things, I'd also like to echo the comments regarding how rushed things were/the number of speakers and also how many people are invited vs. the amount of seating.

      1 · April 19, 2013

    • Ryan P.

      Fair enough however, in the meantime, you might want to consider limiting the spots available.

      1 · April 19, 2013

  • David M.

    needs a break between presentations

    April 19, 2013

  • Oz N.

    It was great, thanks for organizing it guys. Always a pleasure to chat with likeminded people.

    2 · April 19, 2013

  • Sam B.

    Hi Alex,

    Thanks for organizing this event, every speaker was great. Unfortunately I had to take off before the last speaker could present, is there somewhere I can access his presentation?

    April 19, 2013

  • A former member
    A former member

    Hi everyone! I hope to meet with all of you next time!

    April 8, 2013

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