#InboundTO 4. What Your Brand Needs: Voice and Visibility

Details

Inbound Marketing Toronto is a monthly meetup group that focuses its discussion on hot topics within the world of Inbound Marketing. It brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals.

The meetup starts promptly at 6pm and lasts two hours.

Topic: What Your Brand Needs: Voice and Visibility

Description: how branding, design, video marketing, and public relations can give your brand a differentiated voice and widen its reach within your target market

Format: 15-30 seconds introduction from each attendee, four presentations, q & a, and networking

Speakers:

Alex Rascanu (http://www.linkedin.com/in/alexrascanu), Marketing Manager at Powered by Search (http://www.poweredbysearch.com/): "Inbound Marketing: Don't buy your customers' attention. Earn it."
Khalid Mokhtarzada (http://www.linkedin.com/in/khalidmokhtarzada), Partner at Pixel Dreams (http://pixeldreams.com/)
Shelley Pringle (http://www.linkedin.com/in/shelleypringle), Principal at Polaris PR (http://www.polarisprinc.com/): "Voice and Visibility in Media Relations or How to get media coverage for your business without resorting to bugging or begging or looking like a fool"
Derek Rider (http://www.linkedin.com/in/derekrider), Business Development Director at Media One Creative (http://mediaonecreative.ca/): "1. Using video as a tool to increase engagement in a campaign. 2. A 'structured and strategic approach to video. 3. Allocating budget - finding the sweet spot between investing in creative and production vs. media buying"