Building great user experiences around content is a challenge, because everyone is a stakeholder -- from the C-suite to the customer. But too many cooks are not good for communications.

When you don't have a dedicated content strategist on a project or team, you may be able to still fold it in. And, your process doesn't necessarily have to be "Content-First" for content strategy to work for you.

This talk will cover the parts of the content strategy process that members of a smart, content-aware team might be able to take on, highlighting quick wins in:

• Content audits and evaluation

• Content prioritization

• People workflow

• Real life handoffs and signoffs

• Inverted pyramid content organization

• Best practices for interface copywriting