The Bottom Line of Design
Details
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Design helps sell things, explain things, and makes things look and work better. Bottom line, design creates value.
Agustin will present how design impacts the bottom line of business. He will present topics on Neuromarketing, A/B testing, research, and problem solving.
Bio
Agustin is the Founder of Bayfish, a branding, WordPress web design and digital marketing agency. Agustin has helped clients create long-term value through e-commerce, multi-channel marketing, consumer behavior, business development, online advertising, digital branding, product development and user experience in many industries.
Agustin has also taught students strategic planning in B2C/B2B e-commerce, multi-channel marketing, consumer behavior, business development, marketing strategies, online advertising and ROI, digital branding, software product development and user experience.
Early in his career, Agustin was a Market & Marketing Analyst for a “Big Data” provider where he compiled, analyzed, and presented market trends, consumer demographics, sales performance, brand coverage, product promotion lift, and profitability on nationally branded products like Uncle Ben’s Rice, Healthy Choice; Peter Pan Peanut Butter, Orville Redenbacher, and Nature Made Vitamins. While with Nature Made Vitamins, he was involved in e-commerce activities, internet channel marketing, online consumer behavior, business development, account marketing strategies, and online category management.
Agustin is a graduate of USC’s Entrepreneur program and also studied Marketing and Advertising. He has an MBA in Management and Organization behavior.