How to Launch a Brand by Fabian Geyrhalter

  • June 27, 2014 · 8:15 AM
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How to Launch a Brand

Based on the bestselling book ‘How to Launch a Brand’, Fabian Geyrhalter shares expert insights derived from over a decade of professional experience transforming new companies from ideation phase to tangible brand realities. Learn about the process of creating a strong brand, from the necessary steps to avoiding mishaps during a fast-paced brand launch to strategic brand adjustments along the way:

• Creating a Strong Foundation - Your Brand Strategy

• Naming Your Venture in a Meaningful Way

• Timeless Identity Design

• Your Brand Atmosphere Touch Points

• About Fabian Geyrhalter

Fabian Geyrhalter is the Founder and Principal of FINIEN,  a consultancy specialized in turning ventures into brands.

For 12 years he has been running the highly successful branding and graphic design agency Geyrhalter & Co, working for clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City Of Los Angeles and John Varvatos.

Geyrhalter is a frequent speaker at startup events, a mentor to entrepreneurs worldwide and co-author of the #1 best selling book "How to Launch a Brand." His work has been published internationally by the likes of Graphis and Communication Arts, and he was featured on the cover of Graphic Design USA in 2007 as one of its “People to Watch.” An active jury member of the International Academy of the Visual Arts and winner of numerous design awards, including 20 American Graphic Design Awards, Geyrhalter is often invited to judge international design competitions. He served as an adjunct professor at USC and Art Center College of Design and is an Advisory Board Member of the Santa Monica College and Greenzones.

How to find us: MetaCloud offices are located at 117 E. Colorado Blvd., Suite 300 on the 3rd floor. It's the Chamber of Commerce building at the corner of Colorado and Arroyo Parkway. The easiest parking is either on the street or in the parking garage at 48 N. Raymond


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  • Sophia V.

    Fabian is a great speaker, love his expertise and sense of humor!

    July 11

  • Fabian G.

    Thanks everyone for the kind feedback, glad I brought value to your coffee intake. I had a great time meeting you all.

    The lucky winners of the books are Quoleshna Elbert, Larry Schott and John Chou (as randomly picked by Marissa at my office). Congrats - we will mail out the books next week. Stay in touch via TWITTER: @finienisghts
    LINKED IN: https://www.linkedin.com/profile/view?id=45369058 vi
    GRAB FREE WHITE PAPER DOWNLOADS: http://www.finien.com/category/white-papers/
    MY BLOG: http://www.finien.com/blog/
    THE BOOK: http://www.finien.com/insights/book/
    QUICK ADVICE CALLS: https://clarity.fm/fabiangeyrhalter ...that's all I got! Happy weekend and stay in touch!

    3 · June 27

  • Eddie L.

    Thanks for talk this morning! Do you by any chance have those slides available online? :)

    1 · June 27

    • Fabian G.

      Thanks for the inquiry Eddie. I do not share the slides, but you can find a lot of it on our site via the free white papers and all of it in our book. Sorry!

      June 28

    • Eddie L.

      Not a problem at all! just wanted to review some of the things you've talked about. I am sure I can find all the info on your site/book. Thanks

      June 28

  • Larry A.

    Brand, who you are, what you do, what you stand for and how you meet customers' needs is at the heart of your business. How you craft it matters since others will characterize you anyway and you might as well frame it as well as you can and keep coming back to your brand again and again.

    1 · June 28

  • andy w.

    Fabian -- thanks for coming and well done!

    1 · June 28

  • Terry S.

    Very educational, while being fun at same time.

    1 · June 28

  • Matti S

    Great presentation. Would love to hear the full length talk sometime.

    2 · June 27

    • Fabian G.

      Thank you Matti. I have no open talk coming up soon, next one scheduled is in November at Techweek, but you can see them here and check in every now and then - http://www.finien.com...­

      June 27

  • Revvell

    Wonderful talk; informative, funny, inspiring. Thanks to you Fabian and the organizers for putting on these events.

    1 · June 27

  • Oren H.

    Awesome talk & presentation! Thank you Fabian and the IP organizers!

    1 · June 27

  • Bo A.

    Really great and inspiring presentation. Big shout out to Fabian and the organizers!

    2 · June 27

  • Ronald W.

    Inspiring talk; gave me lots to think about and digest.

    1 · June 27

  • Quoleshna

    really to the point. I got a lot of notes and a lot of inspiration that I'm already putting into action. Enjoying these talks a lot. Thank you!

    1 · June 27

  • Ali A.

    Great job Fabian! Loved your talk.

    1 · June 27

  • Lee Siu H.

    Great event! Thank you for the organizer and the speaker :)

    1 · June 27

  • Michael W.

    Thanx, getting back on trak

    1 · June 27

  • Maryann C.

    Thank you. I'm excited to be attending.

    June 26

  • Lee Siu H.

    Looking forward to see everyone next Friday :)

    June 21

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