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ZeroMoment of Truth - A New Model for Modern Marketing

Shoppers used to make up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Truth”. With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the “Zero Moment of Truth”. Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience — from the Zero Moment of Truth to the point of purchase and beyond. Join our interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands.

Featured Panelists:

Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited.

Note: Live web streaming will be available at the time and date of the event for people who are not located in the Portland area. Click here for access.

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  • A former member
    A former member

    Great discussion with my fellow panelists on Social Media marketing. Looking forward to the next one one featuring mobile developers.

    November 5, 2011

  • Holly J.

    Interesting speakers. Excellent information about using blogs and keywords to drive people to your site plus analytical tools. Well attended event; plenty of people interested in networking plus the topics at hand.

    November 4, 2011

  • Balki K.

    the panel members had tons experience on the topic and all the information shared was extremely relevant to my own startup. thanks for a great session!

    November 4, 2011

  • A former member
    A former member

    I couldn't stick around very long but I was very impressed with the crowd of friendly, forward thinking people. Look forward to the next one!

    November 4, 2011

  • A former member
    A former member

    Good panel discussion with tons of hot tips for effective digital marketing tools.

    November 4, 2011

  • Loren H.

    Great topic, excellent panel and adept moderation. I'm excited for the next event on mobile.

    November 4, 2011

  • A former member
    A former member

    Catching the info later is great...Thanks Kevin!

    October 31, 2011

  • Kevin L.

    Hi Carole, We tackle different interactive marketing and online innovation topics each month. Next month is mobile. You can catch the events live at http://www.livestream.com/innovationinmotion or recorded a few days after at http://haypennymarketing.com/blog/

    October 31, 2011

  • A former member
    A former member

    Wow! I just remembered...my daughter's Dance performance is that evening, I think....could you possibly do another one of these!

    October 31, 2011

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