Allstar Products Group- "Building meaningful brands through Direct Response"

Keynote Speaker: John Hurley, Merchandising Department, Allstar Products Group Allstar Products Group is a leading consumer products company that utilizes direct response television and a team of consumer marketing experts to launch products.
We support our products with an integrated multi-level marketing approach which includes DRTV ,traditional retail support, internet, social media, public relations coupled with strong retail distribution.
Allstar is a leading consumer products company who manufactures, markets and distributes the brands they develop. Some of Allstar’s hits have been the Snuggie, catch caddy and gripgo. They are very open to outside innovation and encourage anyone to submit a well vetted product in the kitchen & bath, home & garden, automotive, recreation and pet industries. Inventors do not have to pay any money to Allstar for the development of their product ideas. www.allstarmg.com

Keynote, John Hurley BIO:
John a part of the merchandising team at Allstar! I did not start at Allstar as a part of the merchandising team…it was a long and twisty road that led him to this position.
Originally John was a part of the Creative team, where he worked with Producers on a daily basis developing and creating the infomercials you see on TV! From there, he jumped to the Direct Response Department which is where all the commercials are sent once they are finished spots. It is here in Direct Response where he provided all the necessary information to the website and TV vendors to successfully run the websites and air the commercials. These experiences in other departments were very important in teaching John what it takes for a product to be successful on TV and in retail. I guess you can say he developed a “Merchandising Eye” while having other responsibilities at AllStar! Now it’s His job to find the next big hit…or should we say the next SNUGGIE!!