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Invitation to Event: PR & Marketing for Startups – Myths and Realities

Hi, Everyone,


You are cordially invited to our next event: PR & Marketing for Startups - Myths and Realities


The event will take place on Wednesday, April 6th at 5 PM at the   Academic College of Tel-Aviv Yaffo, School of Management and Economics. 

  The main entrance to the college is at Rabeinu Yeruham 2, Tel Aviv.  There are three buildings at the college. From the main entrance, our event is being held in the last building on the right. From the back entrance, it is the first building, located at 10 Hever Haleumim St.

There is free parking available near both entrances. 

Map and directions:


Note: We are starting an hour earlier than usual because the building will be locked at 9 PM. We ask that you please arrive on time.


The Plan

The topic for this event is based on the ongoing discussion on our Meetup site begun by Sharon Levy-Matzkin: “From startup to recognition – getting your company recognized.”


We have invited 4 PR experts:

Alan Weinkrantz  (currently in Israel from Texas, spoke at our last event at IBM about PR for exits)

Enon Landenberg (CEO of E-Dologic, part of the Publicis Group)

Josh Cline (Cline Group, Philadelphia & Jerusalem)

Sharon Levy-Matzkin (Buzzi, began the discussion on our Meetup site)


The evening will be divided into 2 parts.

-           Individual Presentations by each of our experts

-           Panel  discussion


The audience will be invited to ask questions during the panel discussion.


You are invited to submit topics in advance for the panel.


Here are some of the Suggested Topics for Panel Discussion (Additional topics welcome!)


- The myths and the realities of PR and marketing for startups

- How to determine the best PR and marketing strategy to achieve your  goals

- How to effectively analyze your needs

- One strategy does not fit all (case studies of different successful strategies)

- How to manage and implement PR

- Pros and Cons of working with large vs. small or one-man agencies

- What should you expect from a PR agency and how do you measure the results

- What are some possible goals of PR projects

- How long does it take to see results for each type of project

- Press releases - when you need one, why, and what it should say

- Whether and how important are personal relationships with journalists

- Importance of analysts

- Role of social media

- What you can do yourself with some guidance from PR consultants

- Who should be doing what in-house and what are the requirements/background/capabilities of that person

- How to develop a reputation as an expert

- How to attract attention of investors if you have no budget at all


Short Presentation Regarding Joint Venture Funding

Deborah Schabes, Israel Manager of the Korea-Israel Industrial R&D Foundation, will give a short presentation at the beginning of the event.  She will discuss available grants for joint ventures in industrial R&D with the goal of developing products for commercialization.


Agenda (Approximate)

5:00-5:30 - Registration and Networking

5:30-6:00 - Announcements and Welcomes (ISN, College, Korea-Israel)

6:00-7:00 - Presentations

7:00-8:00 - Panel Discussion

8:00-9:00 - Networking


We look forward to seeing you there and apologize for the short notice. It really couldn’t be helped!


All the best,

Arlene Marom

Ken Shostack

Join or login to comment.

  • Alex

    This was such a great event!! And I finally got to meet Arlene who puts her heart into everything she does..So, thank you! Thanks Deborah, Alan, Enon, Josh, Sharon for your insightful and compelling presentations..and y'all..Was great meeting many of you....Need any writing? Promo work? Let's connect! ???? ??? ??? ???!! ?????

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    April 12, 2011

  • Benny K.

    Lectures were great , thanks to Arlene and all panelists.
    Just a short remark – please , it would be more efficient to put more emphasis on startup’s PR strategy and it’s needs , also it would be more practical to make shorter lectures and longer panel with Q&A

    April 8, 2011

  • Gal R.

    Gr8 meeting u all!
    I agree there is room for improvement for future meetings but still networking was good.
    Following the subject discussed, there is a lecture @OpenU this Sunday that might interest u all. If u want to join, view the message board or just search for "OpenUClub" - c u there :-)

    April 8, 2011

  • Helen B.

    Interesting topic, though lectures were too long, it would be more practical to make shorter lectures and longer panel with Q&A.
    Especially liked Josh, who was the most focused and practical start up business oriented.

    April 7, 2011

  • Tomer T.

    For any of you entrepreneurs looking for seed investment tips:

    April 7, 2011

  • Doron E.

    I'm a very critical person and still it think the meetup was great. Ok... maybe one comment... the prelude talk about Korea was too long and too irrelevant for most people. Suggestion: do it at the end... and people not interested could go outside and use the time to network (or leave) without interfering to the presentation.

    April 7, 2011

  • A former member
    A former member

    Was interesting!!

    April 7, 2011

  • Shay A.

    Very good event.

    April 7, 2011

  • Tal R.

    This meetup brought high value through well-made presentations and the following serious discussion of the power of new social tools for the Marketing manager.
    Well done!

    April 7, 2011

  • Nir S.

    Great networking, some delays in the start.
    Lectures were great, but not enough emphasis on start ups needs

    April 7, 2011

  • Julie S.

    Would have liked more time for mingling/networking.
    Next time would suggest to limit to 3 speakers - they were all worthy, but it was too much and left very little time at the end.

    April 7, 2011

  • Arlene M.

    MAP here:

    From Netanya:
    Ayalon South to Kibbutuz Galuyot, turn right, continue straight on KG to Shlavim. Left onto Shlavim, straight until either right on Rabeinu Yeruham, or a bit farther on Shlavim to Hever HaLeumim. Each of these options leads to a parking lot, one in front and one in back of the college. Back one is closer to the School of Mgmt & Economics.

    April 6, 2011

  • Eran A.

    A unique online startup to be launched for the US consumer market is looking for online marketing and advertising expert. A company or an individual to consult/partner with that will help developing the online advertising "go to market" campaign and the relevant costs associate with it. Deep understanding & proven online marketing and advertising experience in the US B2C web consumer market are must. I will be in the event and will be happy to meet someone relevant or get recommendations.

    April 6, 2011

  • Sharon G.

    Question for panel: How risk management in marketing should be implemented?

    April 5, 2011

  • Robert B.

    MARKETING is a matter of Live or Die. In Life Sciences, if you ignore Downstream Marketing, you might as well close shop before starting. Once you think you are ready for launch, if you ignore Upstream Marketing, how can you reach your clients and those involved in recommending, trying, buying, paying and using your product? In Life Sciences there is no such thing as free lunch. Perhaps there is in the WWW. Life Sciences startups should devote 2/3rd of their budget on Marketing and 1/3rd on R&D

    April 5, 2011

  • Udi Y.

    Question to the panel :
    How much will you spend on Marketing in a seed startup (% wise) ?

    April 5, 2011

  • Yossi D.

    Anybody from Kfar-Saba / Raanana which can drive me to the event?

    April 5, 2011

  • A former member
    A former member

    I wish I could come, it sounds fascinating! Too bad it's on the same day as Techonomy3 is, and I can't just take the whole day off. Have fun!

    March 28, 2011

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