Jared Spool - Delightful Content Means Business

SPECIAL UPDATE: More reasons to come – Enjoy a hosted bar for part of the reception courtesy of one of our sponsors. Plus, UIE will be offering attendees a special $300 discount to their UX Mobile Immersion conference, and 2 free months of their All You Can Learn online seminars and on demand talks (details below).

Join us for a special evening with Jared Spool. We'll get a sneak peak of his latest presentation described below. Tickets ($20 & $10 w/ Student ID) available at the door and at http://casselmans.com/event/160133.

Delightful Content Means Business

Look at the pattern. Apple screws up maps by providing poor quality data. Healthcare.gov doesn't let users have access to the plans they need. Blackberry creates a new tablet without building in email. In all cases, the users couldn't get what they wanted or needed: Content.

In this always-on, self-service world, everything is about the content. When the user needs it, bank balances, boarding passes, and refund instructions become the critical content on the site. If we want to deliver great experiences for our users, we need to make sure we design that critical content to be delightful.

In what may possibly be his most entertaining presentation ever, Jared will show you the spectrum of how well-designed content served by well-designed experiences helps our business. He'll explore how delightful content improves the bottom line and how frustrating content can hurt the business.

You’ll learn:

• How an expanded notion of content is critical to understanding the value of user experience

• Where to tailor your design strategy with the five priorities every senior executive cares about

• Which of the emerging business model variations for content might be the right direction for your business

But wait, there's more!...

For all attendees of Jared's talk, UIE offers you a complimentary 60 day subscription to All You Can Learn.

Delight in your 60 days of 24/7 access to this virtual library of seminars taught by experts in all things user experience design. There are 120 seminars to explore and new seminars and conference recordings are added on a regular basis.

Some of the topics include: visual design, user research, design process, information architecture, interaction design, and content strategy.

But to get the 60 day subscription you have to come to Jared's talk. Register for the talk now!

Tickets ($20 & $10 w/ Student ID) available at the door and at http://casselmans.com/event/160133.

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  • Michael C.

    Wow, looks like the gang's all here. I'm looking forward to the talk, and I'm excited to see you all there.

    January 29, 2014

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