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Soft Skills are Hard


In this interactive session, Steve Portigal—author of Interviewing Users: How to Uncover Compelling Insights—will lead a discussion about the types of interpersonal, creative, and cognitive skill sets that are essential in innovative work cultures. 

Moving beyond tactical skills and overarching processes, the UX community is increasingly focusing on the role of the whole person in design and innovation. Steve will share some of his own "muscles of innovation" and work with you to identify and develop more.

Steve Portigal is the author of the Rosenfeld Media book Interviewing Users: How to Uncover Compelling Insights, and is the founder of Portigal Consulting, a bite-sized San Francisco firm that helps clients to discover and act on new insights about themselves and their customers. 

He has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories. 

 Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland.


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  • Grant L.

    Great stuff...I liked the interactive component

    July 10, 2014

  • Deborah E.

    Sorry to cancel on such late notice. With thunderstorms coming through this afternoon and tonight, I didn't want spend four hours driving through the storms there and back. Will follow the livestream.

    June 24, 2014

    • Jonah B.

      Thanks for letting us know Deborah! You will be missed.

      1 · June 24, 2014

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