SEO Meetup - Keyword Selection - Getting Inside Your Customers Buying Mind

This is not a topic we have talked about very much, but it was inspired by a recent coaching session I had with a DIY client. They really weren't taking advantage of the keywords in in the customer's mind.

We'll discuss:

Keyword Tools, Free and Paid.
Misspellings
Compound and Individual Words
Singular vs Plural
Negative Keywords (for your Pay Per Click)
Long Tail Keyword Phrases

We hope you'll join us.

Yes there is a nominal fee, and that helps us cover the costs of the meeting space. Our group has grown to such a large size, we have opted to use a facility that allows us to bring our own food and beverage in, as well as offers us wi-fi services.