Fair Haven, NJUSA
Hometown: Fair Haven, NJ
December 12, 2011
Veteran e-Commerce and direct marketing executive with significant experience turning paper-based direct to consumer businesses into profitable multi-channel (web-based) businesses. As a senior executive within the new media industry, I have helped to manage the digital campaigns, ecommerce platforms, and social media engagement initiatives for Merrill Lynch & Co., J.P. Morgan Chase, Vonage, The HCPLive Network and most recently IDT Corporation. Working with a brand and product team's business stakeholders, partners, creative agency, and integrated marketing teams, I have been able to help create relevant and successful online customer experiences, communities, and solutions that get consumers to click, call, and buy a product or service online.
Interactive marketing, new customer acquisition, new product introductions, customer retention and customer relationship management.
An independent consulting service providing strategic, tactical, and production support for a variety of digital marketing clients. • Work with business stakeholders, partners, agencies, and their teams to create immersive marketing platforms that build brand awareness, direct-response and influence customer behaviors. • Responsible for the creative ideation, production development and final implementation of integrated direct-to-consumer sales and marketing programs that have increased competitive positions for clients in their global markets. • Managed SEM, SEO, and Online Display agency relationships, utilizing direct advertising campaigns to acquire new international customers. • Clients have included; Widmeyer Communications, America Online, Broad Street Productions, Morgan Stanley, AT&T, Blockbuster Entertainment, Viacom Inc., and IDT Corporation.
New Business Development, Integrated Marketing, and Digital Strategy Consultant.
I am looking forward to continuing our conversation and exploring how we can all work together.