A/B and Usability Testing

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Sonia Keshwani is a Software Engineer at Expedia. She'll describe A/B testing, which involves releasing two versions of a web page to similar visitors at the same time in order to see which performs better. The one that gives a better conversion rate, wins!

Matt Gibson and Alex Kwon are both pursuing a Bachelor's degree in Software Development at Green River College. They will give a team talk about how they conducted informal usability tests in the development of GatorMapp, an Android application now available for download on Google Play.