$65: Search Engine Optimization 101: A Practical Intro to SEO

Marina Terteryan (https://generalassemb.ly/instructors/marina-terteryan/7651)

SEARCH ENGINE OPTIMIZATION 101: A PRACTICAL INTRODUCTION TO SEO

Marina Terteryan (https://generalassemb.ly/instructors/marina-terteryan/7651)
Marketing Communications + Business Design Strategist, The Why Lab

About This Class

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.

In this workshop on “approachable SEO”, you’ll learn the basics of how to analyze and improve your organic search performance on Google, Bing, and Yahoo. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on.

Takeaways

By completing this workshop, you’ll be able to:

Understand the basics of having your website found on major search engines.Set up Google Analytics and measure your website traffic.Research and build a keyword list to get your site ranked in search queries.Analyze your performance and your competitors’ performance on your target keywords.Set up onsite search anchors such as URL structure, page titles, meta keywords, and H1 tags.Begin a link-building campaign to improve site authority and improve search ranking.Develop a long-term strategy to improve your SEO performance month after month.

Prereqs & Preparation

Please bring your laptop to class.

About the Instructor

https://ga-core.s3.amazonaws.com/production/uploads/instructor/image/7651/micro_Marina.jpg Marina Terteryan

Marketing Communications + Business Design Strategist, The Why Lab

Marina is a well-rounded strategist with a borderline-unhealthy love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on messaging and customer journey, she employs the design thinking process to help organizations create sustainable solutions to business design and marketing communications problems. And for those problems that “can't” be solved? She makes everyone do improv comedy exercises for team-building and customer empathy.

She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and had ergonomic standing desks.