Profit By Design (For Startups)

Leverage from the power of customer spend dynamics and advocacy

Most start-ups put heaps of effort into developing their idea, building a team and/or attracting investors. When it comes time to launch, it's always: "sell as hard as you can..!".

Profit by Design, helps us to attract and keep the awesome customers we want.

Our customers are the ones that our values resonate with the most, so they spend more and become advocates of what we do.

Agenda

5.30pm Networking

6.00pm Keynote Presentation with Mark Hocknell (60 mins)

7.00pm Q&A / Wrap-up / Networking

What you will get from this event:

• How customer spend impacts profit

• A clear understanding of the common pitfalls entrepreneurs experience with sales

• How customer portfolios can be designed for maximum profit potential

• An understanding to the Architecture of the Specific Customer Engagement

• Conversation that Attracts and Keeps your Awesome Customer

• How innovation adoption affects the success of your customer acquisition tactics

• Why value propositions need to be (at least) at two levels

About your presenter: Mark Hocknell MBA, AFAIM, ANZIIF (Snr Assoc) (https://au.linkedin.com/in/markhocknell)

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Mark is a management professional with 25 years experience behind him and an enthusiasm to achieve change and results for organisations in the future. For the last 10 years as a consultant Mark has developed customer strategies with more than 30 organisations (from SME's to large GOC's) to improve the delivery of customer value and sales performance. Prior to this, Mark was with Suncorp for 14 years where he held senior customer management roles, during his last three years there he implemented the technology tools and change to support the Allifnanz strategy which placed Suncorp with the highest cross-selling rate of any Australian financial institution. From 2003 to 2011 he was an academic (part-time) with Brisbane Graduate School of Business (QUT) where he developed and delivered two electives within the MBA program, Sales Management and Customer Relationship Management (CRM). In 2015 he was appointed as an Adjunct Lecturer to the Griffith University School of Business, where he has developed the Personal Selling and Sales Management course (2038MKT) for the Department of Marketing.

Price

The cost of this event is $10 and is inclusive of refreshments (pizza and drinks). You can register and pay by PayPal. If PayPal is a problem for you please get in touch (contactus@bigjump.com.au) and we can arrange for an EFT bank deposit.

For further information about what we do please go to BIGJUMP http://www.bigjump.com.au