Lean Branding: Connecting with your Audience on a Human Level

http://photos4.meetupstatic.com/photos/event/4/a/b/c/event_281719132.jpegGreat brands are great because they connect with us on a human level. They speak to US. People are more engaged with a product when there's a person associated with it.

Lean Branding is a way to start a strong dialogue with your audience and begin to build trusted relationship at low risk, with high rewards. Jodi will show you how, by:

Deeply understanding your audience by engaging with them on a personal level Following the bread trails to find the media who are most likely to write about you Responding to opportunities & incidents that affect your audience Note: Due to feedback, we're cutting networking in the beginning. We'll start presentation shortly after 6:30 so arrive on time!

Jodi-Tatiana Charles is founder and CEO of The Embargo List, an alternative PR firm that bridges the gap between high impact/high growth entrepreneurs, industry specific experts and reputable media outlets. Jodi gained wide recognition in the startup community for her expertise in achieving national and global attention for MassChallenge and its 362 finalist from its inception in 2010 thru 2013. http://www.embargo-list.com/

About our Sponsor (Thank you for space & pizza!!)

Microsoft® BizSpark®is a global program for startups with over 50K+ members in a 100 countries, that helps provide access to free software development tools (including Dev tools, Office, Windows and SQL), training and visibility. There is no cost to being in this program . As a member of Lean Startup Circle, you can use the referral code in the link below to fast track your onboarding:

http://www.microsoft.com/bizspark/Register.aspx?SecurityCode=79DepSnmc7

As part of this program, you also get credits for Windows Azure (http://www.windowsazure.com/en-us/pricing/member-offers/bizspark-benefits/), an open, flexible cloud platform which you can use to quickly deploy and manage applications across a global network of Microsoft-managed datacenters using any operating system, language or tool. To learn more, you can contact me at seozerca@microsoft.com to set up a Skype or in-person meeting.