Lean Innovation at Edmunds.com with Ismail Elshareef, Director of Open Platform

ABOUT:

Lean Startup principles sounds really awesome, but how do you actually do it within the enterprise? Ismail Elshareef will share his personal experience in taking a project that no one really believed in, and turning it into an initiative that the company is sponsoring today through a few short iterations of build, measure, learn using a skeleton team. Here's some of the key learnings you will take away from this talk:

1. Strategies to garner support internally for a risky idea.
2. Tools that help you build and measure prototypes quickly.
3. Elements that need to exist in the enterprise for lean innovation to take hold.

SPEAKER:

http://photos1.meetupstatic.com/photos/event/c/7/f/8/event_233991192.jpegIsmail Elshareef has over 15 years of executive experience in government, media, entertainment and automotive companies in both the US and Europe. Ismail joined Edmunds.com in 2008 as the Head of Front-End Engineering, where he built out a solid team of engineers rooted in best practices and scalable architecture. He then moved to head Open Platform at Edmunds where he still manages, builds, promotes and evangelizes the use of open standards, API and meaningful innovation in growing the business. Ismail is a frequent speaker on web performance and open platform innovation.

Twitter: @ielshareef

Blog: http://www.ismailelshareef.com/

SCHEDULE:

6:30 - Doors open; Networking, Food & Drinks
7:00 - Presentation Begins
7:45 - Interactive Audience Q&A
8:00 - Wrap-Up & Post-Networking

LOCATION:

Meetups are held at RUNWAY, a brand-new 30,000 square foot incubator and co-working space at 1355 Market Street (the new Market Square development). Tenants in the building include Twitter, Yammer, and One Kings Lane. The building is the centerpiece of a new startup hub in the mid-market section of San Francisco.

DIRECTIONS:

The venue is conveniently located one block away from the Civic Center/UN Plaza Station. The building has two lobbies; however, you must enter through the lobby closer to the corner of 9th & Market.

Comment below, or tweet any questions to: @ryanmaccarrigan (http://twitter.com/#!/@ryanmaccarrigan) and @davidjbland (http://twitter.com/#!/@davidjbland)

*Lean Startup is a trademark and service mark owned by Eric Ries.