The Fundraising Rules

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Raising venture capital requires a keen understanding of the process. Most entrepreneurs have the hustle to raise money - but are unaware of the rules of engagement with VC investors. As a result, too many great entrepreneurs end up without the smart capital needed to grow their businesses.

If you're a founder in the midst of raising a round, or aspiring to build a high-growth startup - then you can't miss this opportunity to hear and meet Mark Peter Davis.

Mark Peter Davis - Partner at High Peaks Ventures, serial web entrepreneur, and acclaimed blogger & public speaker, is coming to Rutgers Business School to explain the rules of the game as they're laid out in his new book "Fundraising Rules".

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About Mark
I breathe startups. Most of my closest friends are my business partners and a day painting a whiteboard is only second to a day with my family.

I’m addicted. I’m a serial founder & investor. I’m the Founder of Interplay Ventures (http://interplay.vc/), a co-founder of Kohort (http://kohort.com/), Venwise (http://venwise.com/), DevSpark (http://devspark.com/), Founder Shield (http://foundershield.com/) and a Venture Partner at High Peaks Venture Partners (http://hpvp.com/).

I think I’m having an impact. My blog has reached enough folks to garner the attention and Business Insider who listed me as one of the 100 Most Influential Digital NYers. I’ve also been included in the CVC30 – a list of the 30 most interesting members of the Columbia University startup community. This blog has been syndicated or cited on Inc.com, Mashable, Business Insider, OPENForum, AlwaysOn, PEHub, ReadWriteWeb, The Wall Street Journal and others.

About Fundraising Rules
Many of the world’s best entrepreneurs are bad at fundraising. At first, I didn’t understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don’t possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge.

My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark.

I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them.