From Topic to Title: Startup Content Strategy

Did you know you may use content marketing to build your audience, establish brand credibility and drive traffic and conversions?

A great content strategy will establish clarity, credibility and consistency around your brand message. Plus, the audience you attract through quality content may be used to generate traction and buzz even before you launch.

Join us for a one-hour workshop in lean content strategy. Misty Weaver, one of Seattle’s top content strategists, will present best practices and content strategy theory. Kelsye Nelson, co-founder of marketplace Writer.ly (http://writer.ly/), will counter with tips on how startups may “hack” these content strategy best practices with extremely limited resources, time and money.

Through discussion, real-world examples and hands-on activity, we’ll explore goal setting, how to create a writing rhythm, and working within CMS and social media constraints. You’ll leave this workshop with a understanding of how content marketing can serve your startup goals, as well as a clear starting point for developing your own strategy.

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Kelsye Nelson - CEO and Co-Founder of Writer.ly, online marketplace where authors may hire the help they need to publish their books and get them sold. Writer.ly is an angel-funded start-up that launched in January of 2013. You can find her @kelsye (http://www.twitter.com/kelsye)

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Misty Weaver -a content strategist specializing in social community management and multi-channel communication for nonprofits and startups. She teaches Content Strategy in Information Architecture at the University of Washington Information School, manages social media channels as Community Manager for Content Insight and leads monthly professional networking events for Information Architects and Content professionals in Seattle, WA. Her areas of expertise include content inventories, audits and content development planning. @meaningmeasure (http://www.twitter.com/meaningmeasure)

Lean Startup Seattle is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We are bringing the Seattle Lean Startup community together in a variety of formats to learn from each other.

Agenda

6:00 - Registration

6:30 - Start w/ Intro & Scope

6:35 - "15 Second” Spotlights

6:45 - "15 Minute" Networking (Pizza Included)

7:00 - Presenter and Discussion

8:00 - Closing Remarks

8:15 - Networking Hour