How to build an MVP worth paying for

How to build an MVP worth paying for.
How branding and design influence your first clients, investors and partners.

No matter if your MVP (minimum viable product) is a clickable prototype, a landing page, a video, an interview or a slide show. Any new product (or startup company) needs a name to start with. This means that branding comes into play from the very beginning of building your MVP. Further more creating a new product cannot be done without design. Be it the user experience or the look and feel of a product. Design will for sure have an impact on the outcome of your MVP. But how does it influence your first clients, an investor or a potential business partner? Can branding and design make a difference in validating your hypothesis, to your price point or your value proposition? If so, the challenge is to find the right balance of investing into branding and design while staying lean.

Lecturer
Michael Wiedemann and Martin Angehrn are the co-founders of the startup studio Wide Ventures, where they build digital products applying lean startup methodologies. Prior to that Michael has founded the digital agency Bricks&Wide, where he accounted for the product development as Creative Director. Martin worked before in marketing consulting and sponsoring management, where he had the chance to work with leading consumer brands.

Target group [Intermediate-Advanced]
We are addressing potential entrepreneurs as well as already active Startups, project managers in established companies, mentors, coaches, trainers, investors, etc.

Agenda
6:00pm - Doors open & networking

6:30pm - Intro to Lean Startup for newcomers: Fredi

7:00pm - Michael and Martin talk; Timo moderates

8.30pm - Networking

9:00pm - End

Organiser team
Lean Startup Zürich Meetup is a community with the goal to spread knowledge as well a application of the Lean Startup/Running Lean/Lean Innovation approaches in the greater Zürich area. The organisers are all volunteers with high intrinsic motivation and sharing the same enthusiasm for the topic. We are working pro bono and without a boss. Our vision is to expand by launching Lean Startup Meetups in other Swiss cities. Please let us know, if you want to participate in this venture.

Sponsor
Swiss Start Up Factory, the #1 independent incubator in Switzerland, sponsors this event with location and apero. They run a three month-long start-up accelerator program in which they provide a unique platform of services, coaching, mentoring and office space in the heart of Zurich

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