Last minute change: Meet & network w/ Ben Blank (Intuit) & Aaron Eden, from SFO
Details
Hi there
Well, this amazing! Unfortunately Brant will not be able to make the appointment because of some unexpected issues. We still hope to see him again son. However his colleagues Ben Blank (http://benblank.com/about-ben-bennett-blank/), innovation leader at Intuit, (the company mentioned in Eric's book) and Aaron Eden (https://www.linkedin.com/in/aaroneden), co-founder of Moves the Needle (http://www.movestheneedle.com/) with Brant Cooper, are going to be with us tonight.
No more words about them... see you later!
Ben's Blog (http://benblank.com/)
Aaron' blog (http://aaroneden.com/)
-----
Cancelled:
We are extremely happy to announce Brant Cooper (https://twitter.com/brantcooper) coming to the city!
We met for first time Brant in January 2012, when he was invited to the first Barcelona Leancamp (http://leancamp.co/) event. We are happy to welcome him again.
Brant Cooper is the author of the The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. (http://www.amazon.es/The-Entrepreneurs-Guide-Customer-Development/dp/0982743602)
Later on he wrote the Lean entrepreneur (http://leanentrepreneur.co/) and more recently the Lean brand (http://leanbrandbook.com/).
He is coming from Palo Alto to be a just a couple of days. Don't miss it!
The talk: How to create passionate customers.
Let’s be honest. It seems the more we talk about branding, the less we actually understand it. Ask a handful of people to define, brand, and you’ll get a handful of different answers. In this talk Jeremiah Gardner and Brant Cooper will explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology based on their book, The Lean Brand (http://j.mp/leanbrandbook).
Jeremiah and Brant will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model (like mission statements, color schemes, and the dreaded, “If you were a dog, what breed would you be?” questions) to discover shared value in all of your brand development efforts. You will be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.
You'll Learn:
The new definition of brandHow the innovation spectrum affects brand developmentHow to build passion with your customers using the Lean Brand FrameworkHow successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base5 ways to get started building your brand right away RELEVANT LINKSAmazon.com Link:
http://j.mp/leanbrandbook
Website:
http://leanbrandbook.com (http://leanbrandbook.com/)
Book Cover:
The Lean Brand Cover (https://www.dropbox.com/s/5xp2rkpvciwbtes/TLB_eBOOK_Cover.jpg?dl=0)
Bio:
http://photos2.meetupstatic.com/photos/event/c/a/3/2/600_418131762.jpeg
Brant Cooper helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur, and is a sought after speaker, startup advisor and mentor.
He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others.
He has experienced IPO, acquisition, rapid growth, and crushing failure.
As the Co-Founder of Moves the Needle Group, Brant has worked with thousands of entrepreneurs across the globe, including advising the innovation practices of leading companies such as Qualcomm, Intuit, Capital One, Pitney Bowes and 7-11.