The Lean Brand: How to Create Passionate Customers w. Brant Cooper

"Branding is the last bastion of old school, unaccountable marketing practices. But no more. The Lean Brand brings branding into our new world of value-creation, meaningful relationships with customers, and data-informed marketing decisions." - Brant Cooper

Let’s be honest. It seems the more we talk about branding, the less we actually understand it. Ask a handful of people to define, brand, and you’ll get a handful of different answers. In this talk Brant Cooper will explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology based on the book, The Lean Brand (http://j.mp/leanbrandbook).

Brant will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model (like mission statements, color schemes, and the dreaded, “If you were a dog, what breed would you be?” questions) to discover shared value in all of your brand development efforts. You will be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

You'll Learn:

• The new definition of brandHow the innovation spectrum affects brand development

• How to build passion with your customers using the Lean Brand Framework

• How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base

• 5 ways to get started building your brand right away

Brant's Bio

Brant Cooper helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur (http://leanentrepreneur.co/), and is a sought after speaker, startup advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. As the Co-Founder of Moves the Needle Group, Brant has worked with thousands of entrepreneurs across the globe, including advising the innovation practices of leading companies such as Qualcomm, Intuit, Capital One, Pitney Bowes and 7-11.