Londata X: Big Data + Big Media: Blah Blah Blah...

Many trees have been felled in writing about the potential impact of big data in the world of media. As part of Big Data Week, Londata will explore what's really going on, highlighting both the latest thinking and real examples of data being put to work in this sector.

We have assembled a phenomenal panel covering a broad range of 'media' activities, including televsion, viral video, local publishing and media planning & buying. We're looking forward to an evening of rich debate!

SPEAKERS

Pete Robins (Founder, agenda21)

Pete has been planning and buying digital media since it began in the UK in 1996. Pete has launched and sold a number of media businesses and is currently the co-founder of digital agency agenda21, a full service digital media and analytics agency.

Pete has also co-founded, DataShaka, a business which has developed genuinely breakthrough technologies to both unify and store data, and to help make sense of the growing range of disparate data sets.

Scott Button (Founder & Group CEO, Unruly Media)

Scott is a serial entrepreneur and experienced CEO, with over 10 years' experience running marketing technology companies. He founded Unruly in 2006 which has grown to become the leading global platform for social video marketing.

Unruly provides a highly scaled global media and technology platform for social video advertising that's able to reach a potential 978 million people across all major advertising markets. The company has been growing rapidly for the last few years and in January 2012 completed a $25m series A investment – the largest ever for a private company in the social video space.

Olivier Gers (Former CEO, Endemol Worldwide Brands)

Olivier is the former CEO of Endemol Worldwide Brands, in charge of exploiting the company's assets in ancillary platforms (consumer goods, digital products, live entertainment, music publishing and advertiser relations). He is currently looking for his next challenge at the intersection of media and technology while consulting on varied assignments.

Serge Taborin (MD, Archant Digital Ventures)

Serge is the Group Business Development Director at Archant, the UK's largest independently-owned regional media business, where he is also the Managing Director of company’s digital investment vehicle, Archant Digital Ventures. Prior to his role at Archant, Serge worked in a number of consulting and corporate roles across the world, most recently at the digital sports specialist Perform, where he was the Director of Group Strategy and part of the senior team that grew the company from £3m revenue to £600m floatation over a 5-year period.

Eric Guillaume (Digital Transformation Consultant)

Eric has over 15 years international experience in developing and leading consumer strategies and business transformation projects for B2C companies: media, e-commerce, telecom, across multiple platforms: online, mobile, TV, radio, print. He has worked across Europe, the US and Asia Pacific and has considerable experience with startups as well as large conglomerates such as ITV, BBC and AOL Time Warner.