Measuring and understanding user relevance
Delighted to announce our 2nd meet up
We will focus on the business tension of serving your users information the organisation needs to promote vs knowing what users really want to read and consume.
Nigel Ridgeon from Yell Plc will be talking about what techniques they have applied at Yell to measure user relevance
This will be followed by a group discussion hosted by Richard Pinder on good and bad practices. You are all tasked to come armed with examples!!!
Please plan on arriving by 6:15pm
Start: 6:30pm sharp
Drinks and snacks will be provided