Judy Rees - Mastering The Virtual Metaphorce

Mastering The Virtual Metaphorce: How to use people's hidden metaphors to deliver connection over distance

You already know that the metaphors in our language can influence how we think. You're keen to use compelling metaphors to keep your team members progressing - and you sometimes spot the ones that may be keeping them stuck. But metaphor goes much deeper than language: it's absolutely fundamental not just to how we think, but also to how we feel, and how we experience the world at a physical level. It's embodied. Did you know that holding a warm drink will make you feel "warmer" towards the people you meet, for example?

In this workshop we’ll explore the entanglement between the “real” and the metaphorical - and discover how to use that knowledge in practical ways to help your team deliver - even when you work remotely from each other.

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Judy Rees has been working with metaphor for more than 30 years - as a journalist, as a media executive, and latterly as a trainer, facilitator and coach. She’s known worldwide as the co-author of a bestselling book “Clean Language: Revealing Metaphor and Opening Minds” and has taught people on four continents to use metaphor as a lever for business change. She was the founder of the Clean And Software Development international interest group and is excited by the many synergies between Clean and Agile.