The Science of Sharing & the Power of Music at Unruly HQ
Details
Another opportunity to have a chat and a drink with content creators, YouTubers, marketers and filmmakers.
We have the pleasure to announce the following talks:
- The Science of Sharing, by Dr. Caroline Wiertz & Louise Tullin
Caroline is a Reader in Marketing at City University London, after having acquired her PhD from Maastricht University in the Netherlands. Her primary research interests lie in consumer research and new media marketing. Her award winning work has been published in leading academic journals and is widely report on in the international commercial press. She is also co-founder of City Unrulyversity!
Louise is an award-winning technology marketing and communications professional with a decade’s international experience in both in-house and agency environments and managed PR for brands such as Symantec, Imation and Lexmark. She created the EMEA communications team and structure from scratch, directing the company’s communications across 14 different markets including Russia, Germany, Israel and Poland.
- The Power of Music in Your Video, by Chris J Nairn.
Chris is a highly experienced composer and song-writer, trained at the Brighton Institute of Modern Music. He has written tracks for no less than America's Next Top Model, Million Dollar Decorators and Sony. His speciality is the incorporation of trending musical styles into different genres and with his skill and great style he attracts many big brand clients.
Their talks promise exclusive insights and practical advice applicable for marketers using Social Media and YouTube.
This event is now kindly co-hosted by Unruly.
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology (http://www.unrulymedia.com/tech) to turn target audiences into engaged viewers and engaged viewers into customers and advocates. The Unruly Viral Video Chart has tracked 424 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.85 billion video views across 3,500+ social video campaigns for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and Adidas. The company has won over 18 awards (http://www.unrulymedia.com/awards), including 'Best Content Distribution Service' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly is also featured in Tech City’s Future Fifty.