February 15, 2012 6:30 PM - 25 attended
"How Bloggers Work With Major Chains" discussion
Come learn all about how bloggers, especially food and beverage bloggers, can best interact with major chain stores from an industry insider.
Whole Foods Tarzana Marketing Supervisor Jennifer Haigh will be speaking with the Los Angeles Blog Club in an intimate setting to help us all understand the best way work with each other.
Other marketing supervisors will potentially be there to network and answer questions, as well.
In addition, Jackie Mendleson, CEO of Arabica Dabra Coffee Company will be doing an informational discussion of coffees from around the world, demonstrating the various differences. This is in conjunction with the roll-out of her coffee being on the shelves of the Tarzana Whole Foods.
7 to 7:30 p.m. "How Bloggers Work With Major Chains" discussion
7:30 to 9 p.m. Networking
Free food and beverages!
Sponsored by Whole Foods, Arabica Dabra Coffee and the Los Angeles Blog Club
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Allen HorwitzEvent HostWhat a great event! Jennifer Haigh did an amazing job of detailing how Whole Foods views the value of bloggers and gave us a great deal of insight into the way Whole foods markets each location with lots of local community involvement. Jackie Mendelson gave us a great view of why she started a socially conscious coffee company, ArabicaDabra, and why it is such a good fit with Whole Foods. Great turn-out and the presentations were appreciated. -
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Frederick "Mich"
L'orme
Very interesting group of people and an outstanding choice for prime speaker. Who knew there was so much intricacy in coffee production globally :) -
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