Backasswards! with David Jonathan Ross
Details
Reversed stress typefaces occupy a funny little corner of the world of typeface design. Reversed stress is created when letterforms have heavier serifs, tails or swashes than essential strokes. While most genres have grown organically, these faces intentionally flip conventions on their head, with jarring, amusing, and sometimes even useful results. The reversal of one little attribute is enough to open up a host of uncharted letter-drawing possibilities.
David Jonathan Ross, type designer from The Font Bureau (http://www.fontbureau.com/), will explain why these faces can offer more to typography than the novelty of gunslingers and swinging saloon doors.
Originally from Southern California, David started drawing type at Hampshire College in Western Massachusetts. There, he began a handful of designs, including a text and display series for the student newspaper and a funky Wild West font called Manicotti (http://www.myfonts.com/fonts/djr/manicotti/).
Now he’s back in LA to share with us about the challenges that arise when the thick parts get thin and the thin parts get thick.
Free parking may be found in metered spots on the street after 6:00 pm or $5 event parking behind the building. Accessible via DASH Downtown D (Grand and Washington Blvd), or Metro Blue Line at the Grand Avenue Station.
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About David Jonathan Ross
David works at digital type studio The Font Bureau, where he draws letters of all shapes and sizes for custom and retail typeface designs. He strives to build useful tools that challenge designers to confront the unique visual and technical demands of their text. From reversed stress slab serifs of the 19th century to Art Deco sans serifs of the 20th, he ransacks forgotten and pigeonholed lettering styles and searches for new approaches to the same old alphabet.
LAIJMT Typographic Speaker Series
Los Angeles Is Just My Type (LAIJMT) Meetup Group is partnering with Maker City LA (http://makercityla.com/) to offer a typographic speaker series. The series, which is free to LAIJMT members, features fascinating people and captivating stories from creative fields influenced by the culture of typography. We welcome David Jonathan Ross (http://www.djr.com/) to kick off our first event.
OUR GENEROUS SPONSORS
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Group Sponsors
TypeEd (http://type-ed.com/) & Maker City LA (http://makercityla.com/)
Promotion Sponsors
Color Ink Print (http://www.colorincorporated.com/) & Mohawk Paper (http://www.mohawkconnects.com/)
Nosh Sponsor
Primary Color (http://primarycolor.com/)
Sip Sponsor
Icelandic Glacial (http://icelandicglacial.com/)
Event Design Sponsor
Sugar & Fluff (http://sugarandfluff.com/)
Bites Provided By
Taste of Pace (http://tasteofpace.com/)
Social Media
Group Hashtag: #LAIJMT
David Jonathan Ross: @djrrb (https://twitter.com/djrrb)
Sponsor Twitter Accounts
@MakerCityLA (https://twitter.com/MakerCityLA)
@TypeEd (https://twitter.com/TypeEd)
@mohawkpaper (https://twitter.com/mohawkpaper)
@ColorIncUSA (https://twitter.com/ColorIncUSA)
@pr1marycolor (https://twitter.com/pr1marycolor)
@IcelandicWater (https://twitter.com/IcelandicWater)
@TasteofPace (https://twitter.com/TasteofPace)
@sugarandfluff (https://twitter.com/sugarandfluff)