ALMOST FORGOT:  Pizza and drinks will be provided!

Look at yourself - you're not sleeping, you're not eating, and you can talk for hours about why it's so fantastic: You're an entrepreneur in love, and there's Eric Ries telling you to dissect your darling like a frog in formaldehyde.

Think of UX as a wizened older brother, who can help you make sense of the build-measure-learn cycles. For decades, UX designers have been getting out of the building and killing their darlings as they learn which problems are high value and what features are most important. UX is more than building skins, and can provide practical methods for deciding what to do, and more importantly, what not to bother with. This talk will give you a framework for understanding how UX fits into customer development and product market fit, and will introduce you to a couple of methods that you can use tomorrow.

Janice Fraser is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither. At LUXr (www.luxr.co) she's answering the question, "How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?" She believes the answer lies in the operating practices and behaviors of the team. Janice is a guest lecturer at Haas, Stanford, Northwestern, CCA and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company's first CEO.