Lessons Learned moving from Developer to Entrepreneur

  • August 3, 2011 · 7:00 PM

As a software developer turned serial web entrepreneur Rob Walling has learned most things the hard way. Years of trial and error have unearthed a laundry list of false assumptions, missed expectations and times when “best practices” were far from the best approach. 

Using stories and personal experience Rob will share actionable lessons that he's learned over the past several years launching several failed (and a few successful) software products. Rob Walling has been building web applications professionally for over 12 years, and has worked as a consultant, a freelance developer, the development manager for the City of Pasadena, and a team lead for the world’s largest prepaid credit card company. Currently, Rob lives and works in Fresno, California.

He sells the leading  ASP.NET invoicing system on the market, runs an  online school for startup founders, a web application for creating  personal wedding websites, a niche website for  lineman jobs, and several others.

And yes, pizza, beer and sodas provided. 


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  • Joe Zulli

    Thanks everyone for coming out to the meetup, and enduring starvation with the pizza issues :). Huge thanks to Rob, who absolutely killed it.

    Here are the slides from his talk: http://www.project98.com/secret...­

    August 5, 2011

  • A former member
    A former member

    This was very educational. The most valuable thing that I took from the lecture are techniques to "feel-out" your market before begining working on the actual product.

    August 4, 2011

  • A former member
    A former member

    Fantastic talk. I got the book and thoroughly recommend it.
    I suggest the schedule makes explicit that the first 30min (1 hour in this case) of the talk are for pizza and beer, so people can arrive later if they are on a low-carb diet. :-)

    August 4, 2011

  • Olivier Forget

    This was a great talk. Rob's points really hit home for me. Thanks!

    August 4, 2011

  • Ira Herman

    Rob was great! I learned a lot, talked with awesome people, and got free copy of Axosoft OnTime too :).

    August 4, 2011

  • Noah

    Outstanding speaker, thanks for organizing Coloft and LeanLA!

    August 4, 2011

  • Rob Hall

    Although Rob W. claims not be a public speaker, he is actually great at it! High quality, actionable content presented in an inspiring and entertaining way. I would go see him speak again anytime!

    August 4, 2011

  • James C. Roberts III

    Great presentation. I would have liked more actionable items but that does not change my attitude about the presentation and its substance. As usual, one of the best.

    August 4, 2011

  • Darius Vasefi

    Great venue and presentation, good mix of people and organized well, will definitely try to make the future meetups.

    August 4, 2011

  • Jor Han Lau

    learn a lot of practical steps. I like it.

    August 4, 2011

  • Michael Balyasny

    Great event, Rob was very engaging and provided a lot of good info.

    August 4, 2011

  • A former member
    A former member


    August 4, 2011

  • Mike Montgomery

    It would have been a 5 if you started on time and didn't wait for the pizza. Otherwise, it totally ruled.

    August 4, 2011

  • Armen Donigian

    Please invite Rob back for another talk...he's got so much good stuff to say :)

    2 · August 4, 2011

  • Sushaant

    Can we add a friend now, after we have paid and RSVPed? I cant see that option

    August 2, 2011

  • Armen Donigian

    thanks for the discount, loving the book thus far

    August 1, 2011

  • Pete Mauro

    9-ish for the talk followed by more networking and drinks

    July 29, 2011

  • Josh

    How late will this run?

    July 28, 2011

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